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STARZ Premieres Extraordinary Documentary About the NBA’s Transformative 2020 Season ‘Game Change Game’

STARZ Premieres Extraordinary Documentary About the NBA’s Transformative 2020 Season ‘Game Change Game’

STARZ Premieres Extraordinary Documentary About the NBA’s Transformative 2020 Season ‘Game Change Game’
Game Change Game

Photography Artwork for the film

Created by THINK450Game Change Game, a poignant documentary about the extraordinary 2020 NBA season, which carried on in the face of COVID and a social justice reckoning, is out today for digital release on STARZ, the streaming network dedicated to narratives by, about and for underrepresented audiences.

The monumental film, which premiered at the 2022 Tribeca Film Festival for its theatrical release, is directed by Spike Jordan and Maxime Quoilin with the bi-coastal creative production studio Good Company and created by veteran media leader Christina Norman for THINK450, the partnership and innovation engine of The National Basketball Players Association (NBPA)

“The creation of this film came from our core mission as an organization to amplify the players and their collective voices,” said Que Gaskins, President of THINK450. “As we saw our players come together to stand up for change, we knew we had the unique opportunity to document this powerful moment in time from the players’ perspective. Game Change Game is a remarkable film, and we are excited to share it with more viewers this month through our partnership with STARZ.”

The film affords viewers privileged access to “The NBA Bubble,” the infamous bio-secure hub where the elite athletes carried out the 2020 basketball season during the pandemic shutdown. As it highlights their struggle with unforeseen sacrifice, loss, and their own morality amidst disturbing current events of the time, the documentary displays the players’ bonds of fierce brotherhood while they use their platform to demand change. 

Game Change Game really captures all of the emotions that we were experiencing as players and as Black men during that very intense and pivotal time in our society,” said CJ McCollum, NBPA President and one of the players featured in the film. “With so many different player perspectives in the film, it is truly a unique expression of our collective experience, and I am honored to be a part of it.”

Threading together interviews with more than 40 notable stakeholders, directors Quoilin and Jordan highlight the series of events that led to the creation of the “bubble.” They blatantly expose viewers to the waves of police brutality that took place during the same era and how many NBA players decided to take a stand and speak out against injustice – despite the pervasive cultural narrative that sports and athletes are, and should remain, apolitical. The interviewees include athletes like NBPA President CJ McCollum, Chris Paul, Jaylen Brown, as well as leading activists and artists.

Without the use of a narrator, the co-directors expertly craft a fluid storyline, by weaving, amongst the interviews, vital contextual footage from both the archives and the players themselves, including special family moments.

“The meaning of the film shifted as we lived through one cataclysmic event after another. Shot in real-time, it became a deep race conversation, on top of the already deep COVID conversation,” said co-director Quoilin. “Ultimately, we hope that the documentary continues to spur an ongoing dialogue about racism and policing in the US and how we can each do our part to make equity a reality for everyone.”

Good Company’s impeccable reputation for culturally-relevant work and Quoilin and Jordan’s bold visual storytelling style made them the perfect fit for a non-traditional sports documentary. Philadelphia native Jordan is known for his music videos like Nas’ “Ultra Black” and Future & Juice WRLD’s “WRLD on Drugs,” while Belgium-born Quoilin is known for his work on Beyonce’s Formation World Tour and the fiery Kanye West video, “Come to Life.”

When tapped by THINK450, it was an easy yes for the filmmakers, who are both passionate basketball fans and frequent collaborators with uncanny creative sympatico. Together, the pair have previously collaborated on a variety of music videos, including Gunna’s “Dollaz On My Head” and Meek Mill’s “Believe.”

“Max and I have this chemistry; we’re on the same wavelength. During the shooting, I would turn to say something, and it was like Max already knew what I was going to say. We had the same intuition about what was needed on-screen,” said Jordan.

One of the first shoots to go remote during the pandemic, Game Change Game was filmed in two phases. At first, the co-directors utilized a robust remote filming technology inspired by Errol Morris’s Interrotron, which allowed up-close, face-to-face interviews with the players living in the bubble. Once the season ended and COVID restrictions eased to some extent, the directors filmed additional in-person interviews and incorporated a wealth of contextual footage.

Good Company had a hand in every aspect of the film’s production. Despite unimaginable flux and emotion, they tirelessly documented the uncommon NBA season as well as spent an additional year honing the story’s look and feel in post-production. 

“After living through that intense, paradigm-shifting time, and now, coming out the other side of it with this release feels almost cathartic. We could’ve never expected the journey the world would go through, but it was all hands on deck for this project from the get-go,” commented Producer Jonathan Lia, Good Company’s Co-Founder. “I hope this beautiful portrait of the NBA’s journey will remind viewers of the power of our collective voices and the strength and healing that can be found when we lean on each other.”

The documentary can be found on STARZ across all platforms, including in their Juneteenth programming and throughout the month on STARZ linear channels.

Watch the trailer for Game Change Game on STARZ.

About the NPBA:

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities, and organizations around the world that seek to improve the lives of those in need.

About Good Company:

Good Company is a bi-coastal creative production studio that develops and produces content and experiences at the intersection of art, music and cinema. They are behind some of the most iconic music videos and films of our time, including Beyonce’s Lemonade. They also produce award-winning ad campaigns for brands like Meta and Nike and create breathtaking live performance visuals for artists such as Adele, Pharrell and Miley Cyrus. 

Contact Information:

Olia Ougrik

Raconteur LA Partner / Director of Public Relations

[email protected]

Crystal B. Williams

STARZ Executive Director, Corporate and Brand Communications

[email protected]



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Game Change Game

Game Change Game

Photography Artwork for the film

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STARZ Premieres Extraordinary Documentary About the NBA’s Transformative 2020 Season ‘Game Change Game’

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Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads

Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads

CTV publishers using Innovid’s platform now have seamless access to Infillion’s award-winning value exchange ads.

Infillion, an advanced media buying platform, today announced a partnership with Innovid Corp. (NYSE: CTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology.

With this industry-first partnership, CTV publishers that utilize Innovid’s software development kit (SDK) will have seamless access to the choice-based, interactive streaming ads that Infillion pioneered without needing an additional technology integration. Infillion’s TrueX value-exchange ad experiences respect consumers’ time, attention, and privacy as well as provide impactful benefits to all parties in the industry. Consumers get shorter ad breaks, advertisers get exclusive guaranteed attention, and publishers get higher revenue per commercial break.

At the foundation of this partnership is Innovid’s CTV Composer. Within the tool, designers and developers can build interactive and dynamic CTV ad experiences in a matter of hours. Critically, ads developed using Innovid’s CTV Composer are built to communicate with the company’s proprietary SDK, enabling one creative experience to run seamlessly across 25+ connected TV device types. Access to Innovid’s CTV Composer means having the ability to offer advertisers a way to quickly develop engaging, interactive choice-based CTV ads that can run across the breadth of Innovid’s publisher footprint at scale.

“We are happy to partner with Infillion to provide first-to-market Innovid Composer technology that simplifies choice-based CTV ad development and delivery,” said Krista Panoff, Global SVP, Enterprise Development at Innovid. “Innovid’s CTV Composer’s ability to build interactive CTV ads is foundational to enabling this. Unlike desktop and mobile, CTV devices lack video player and tag type standardization. As such, delivering the same interactive and personalized experiences across the growing streaming space requires the installation of an SDK. Innovid’s CTV Composer is the solution to the industry’s lack of CTV standardization.” 

Research released last month from Innovid has revealed that CTV is now responsible for half of all video ad impressions and continues to grow. Interactive ad formats on CTV, the same research found, drive over 600% more lift in engagement over standard pre-roll video ads, and also outperform the latter with a completion rate of 96.4%. 

“Our partnership with Innovid delivers a more frictionless experience for publishers and outstanding engagement for consumers in a category that is often fraught with waning attention,” said Lauri Baker, SVP, Partnerships at Infillion. “Demand for CTV-only TrueX campaigns grew 10X last year as the industry continues to embrace consumer-first ad innovation for streaming audiences. With Innovid, we’re meeting that demand and guaranteeing for advertisers that consumers have not just seen but also interacted with their marketing messages.”

The two companies share a commitment to uncompromising quality and premium experiences that have frequently been recognized with top industry awards and accolades. Innovid was honored last year in the Digiday Technology Awards as the Best Video Ad Server. Infillion’s in-house creative services have built campaigns that have been honored by the Webby Awards, Festival of Media, the Creative Media Awards, and the ARF David Ogilvy Awards, and in 2023, Infillion was named Top Agency at the IAC Awards, which honor creative technical development. 

About Innovid

Innovid (NYSE:CTV) powers advertising delivery, personalization, and measurement across linear, connected TV (CTV) and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or Twitter.
 
About Infillion

Infillion is an advertising technology and solutions company that has built the most advanced media buying platform in the digital advertising industry — offering CTV, value-exchange products including TrueX, premium-rich media and display, live fan experiences, location technology and first-party data via its Gimbal commerce business. Infillion serves brands of any size, publisher partners, and media-buying agencies in the world with campaigns for clients such as Amazon, Microsoft, Bank of America and T-Mobile, and works with more than 200 publishers including A&E, Roku Audacy and FOX. Infillion’s advertising solutions offer unparalleled engagement and scale, premium inventory, award-winning creative and superior targeting and measurement, all unconstrained by walled gardens. Infillion’s mission is to advance the $700 billion digital advertising industry by improving user experiences and by providing high-attention ad formats and services that respect consumers’ time, attention and privacy. To learn more, visit https://www.infillion.com/ or follow us on LinkedIn or Twitter

Contact Information:

Alyssa Kehoe

DiGennaro Communications

[email protected]

Original Source:

Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads

The post Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads first appeared on TREND MAG.

WellSaid Labs Creates Voice for First AI Podcast on NPR

WellSaid Labs Creates Voice for First AI Podcast on NPR

WellSaid Clones Voice of NPR’s Planet Money Host, Robert Smith, in First-Ever Artificial Intelligence Podcast

WellSaid Labs Creates Voice for First AI Podcast on NPR
Kenny Malone, Jeff Guo, and Robert Smith

NPR’s Planet Money hosts react to WellSaid Labs AI Voice Avatar

NPR’s Planet Money commissioned WellSaid Labs to create an AI Voice Avatar of their beloved former host, Robert Smith.

WellSaid Labs, the industry’s best-in-class provider of AI voices, collaborated with NPR Planet Money hosts Kenny Malone and Jeff Guo to broadcast the first-ever episode of the public radio podcast written and voiced with Artificial Intelligence. The collaboration showcases the ability of the WellSaid Labs’ proprietary Generative AI Voice Models to create an indistinguishable replica of a human voice.

Listeners of Planet Money know the distinctive voice of Robert Smith, long-time host and NPR personality. With Smith’s consent, the WellSaid team created an AI version of his voice using recordings from previous episodes. Senior Machine Learning Engineer Rhyan Johnson led the project.

“The process of synthesizing a voice is really aligning the sounds that are in the audio files and in the data,” said Johnson. “We are capturing all of the combinations of frequencies and vibrations that are inherent to a human voice. But the machine is just guessing sounds, and eventually, after hundreds of thousands of guesses, those tones and those patterns turn into something that sounds like a real person’s voice to the listener.”

The implications of this achievement are significant. Unlike other voice models that can emulate a person for short audio snippets, the WellSaid Model of Robert Smith’s voice can accurately predict his natural speech patterns over long stretches of speech, such as a podcast. 

The WellSaid team carefully reviewed all ethical standards and considerations with the podcast creators before proceeding.

“While the underlying technology of Generative AI is software — 0s and 1s, bits, and data — what you hear is a replica of a real human’s voice,” said Martin Ramirez, Chief Revenue Officer at WellSaid. “Because of this, we spend a lot of attention and effort doing our best to steward this technology the best we can. To expose voice cloning capabilities on the internet without guardrails is irresponsible, lazy, and unethical. We stand against the misuse of this technology, and this is why you’ve never seen a marketing stunt by WellSaid cloning anyone’s (dead or alive) voice without their consent or allowing people to create AI voices of celebrities and nations’ leaders just for giggles.”

The final podcast episode of the series features Synthetic Robert alongside co-host Kenny Malone having an engaging conversation. 

Read more about NPR’s First AI Podcast episode here: https://wellsaidlabs.com/blog/npr-planet-money-host-robert-smith-clones-voice/ 

About WellSaid Labs

WellSaid Labs is the leading AI text-to-speech technology company and the first synthetic media service to achieve human parity in voice. Creators, product developers, and brands alike power up their stories and digital experiences with a wide variety of voice styles, accents, and languages — at scale. For more information, go to www.wellsaidlabs.com

Contact Information:

Martin Ramirez

Chief Revenue Officer

[email protected]

Original Source:

WellSaid Labs Creates Voice for First AI Podcast on NPR

The post WellSaid Labs Creates Voice for First AI Podcast on NPR first appeared on The Offspring Session.