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Ecolife by Belda Lloréns Signs Its First Brand License Agreement With Central America Spinning Works for the US and CAFTA Regions

Ecolife by Belda Lloréns Signs Its First Brand License Agreement With Central America Spinning Works for the US and CAFTA Regions

With this joint venture, Central America Spinning Works and Ecolife by Belda Lloréns want to revolutionize the CAFTA market. Ecolife as Licensor will supervise the processes and quality and will invest all its know-how…

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7or9 ‘Live Your Footprint’ 2023 Celebration of Women for the US Debut of China’s Leading Quiet Luxury Brand

7or9 ‘Live Your Footprint’ 2023 Celebration of Women for the US Debut of China’s Leading Quiet Luxury Brand

7or9 launches a collection of beautifully designed shoes that bring the ultimate comfort to quiet fashion – the Fall Collection is led by the brand-new irresistible Mary Jane shoe.

7or9 ‘Live Your Footprint’ 2023 Celebration of Women for the US Debut of China’s Leading Quiet Luxury Brand
7or9 NYC Fall Collection

Modern Woman wearing 7or9 Fall Collection Quiet Fashion shoes in New York

As summer draws to a close, 7or9 officially launches the new fall 2023 collection with a global brand campaign called ‘Live Your Footprint’.

The campaign is a call to action for all those women who are unique, \ refuse to be like everyone else, expressing who they are in their unique styles, walking their own paths. 7or9 is dedicated to changing fashion forever; by leveraging technology, the brand is able to bring the comfort of a sneaker into high heels while maintaining and enhancing the silhouette with the elegant lines of its signature heels.

The latest campaign features unique story arcs of modern and diverse women capturing the latest trends of Quiet Luxury and Quiet fashion. A minimalist musician wears the ultra-stylish (yet Chic!) 7or9 Black Choc Bread in the streets of New York, playing the violin across iconic (and very Instagramable) locations around town, while an elegant Parisian fashionista wears the brand cult-classic black 9-inch high heels in a city escapade a la Emily-In-Paris day-adventure, encouraging women to “Live their footprint”. The brand celebrates women and femininity more than ever.

Since its inception, the brand has focused on bringing comfort to women across all their collections, under the influence of founder Deng Juan: “7or9 was born out of the necessity to change the relationship between women and pain. I think now more than ever, the modern women do not have to suffer to be beautiful,” she explains. The brand uses Air-Touch foam technology that brings unparalleled comfort; compared to traditional pumps, Air-Touch foam gives the toes a softer hug. “There is a duality in our shoes. While the shoes and heels have the usual expected stylish and uncompromising lines, it also has sweet, soft, and loving fabrics that represent the different facets of the modern woman. We can be both elegant, strong, and comfortable!”

Other classic models include the brand best-seller and iconic tried-and-true Creamy Bun, the Instagram most requested Plumbago 2.0 sandals seen worn by fashion influencers from NYC to Paris and London. The TikTok favorite Cloud 4.0 model, which might just be the winning shoe of the season and is currently the most desired shoe from the brand’s collection.

Exclusively available on the brand website and social media channels, get your hands on this year’s fashion sensation.

About 7or9
Boasting the country’s fastest-growing luxury shoe brand, 7or9 is dedicated to leveraging technology to bring the ultimate comfort to women with stylish and elegant collections of shoes from Flats to heels. 7or9 is available across North America, Europe, and Asia. For more information, please visit 7or9 online at https://7or9.com

Contact Information:

Kate Mucic

Press Relations

[email protected]

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7or9 ‘Live Your Footprint’ 2023 Celebration of Women for the US Debut of China’s Leading Quiet Luxury Brand

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Artizan Joyeria Unveils ‘T.R.U – The Fall Edit’ – a Series of Exclusive Bi-Weekly Product Drops

Artizan Joyeria Unveils ‘T.R.U – The Fall Edit’ – a Series of Exclusive Bi-Weekly Product Drops

Miami’s iconic jewelry brand, Artizan Joyeria, introduces its latest fall collection: ‘T.R.U – The Fall Edit’, a blend of elegance and rebellious design. Kicking off next week, the brand adopts a fresh approach with exclusive bi-weekly product drops, emphasizing its high fashion point of view at an accessible price point.

Stepping into the golden aura of fall, Artizan Joyeria, Miami’s iconic jewelry brand renowned for its bold embrace of individuality, proudly announces the launch of its anticipated fall collection, ‘T.R.U – The Fall Edit.’ Beginning this week, the brand will be introducing a new approach to product launches with a series of exclusive bi-weekly product drops, offering a fresh lens into high fashion at a democratized price.

Embarking on an unparalleled journey, ‘T.R.U – The Fall Edit’ crafts a compelling mosaic of defiant design and rebellious aesthetics. Each piece stands as a genuine testament to a daring dance between elegance and rebellion, crafted with a boldness that summons the spirit of saints and renegades alike. The collection heralds a genuine defiance of the expected, fusing enchanting elegance with a raw, chaotic charm.

Speaking on the inspiration behind this series of product drops, Keren Yoshua, Artizan Joyeria’s creative director, remarks, “In the ‘T.R.U’ series, we’re embracing the transformative power that lies within each of us. We envisioned jewelry that isn’t merely an accessory but an emblem of one’s audacious spirit.”

As we leave summer behind and the cool air of autumn sets in, Artizan Joyeria invites the public to immerse in this refreshing and unique experience. Starting next Thursday, the ‘T.R.U – The Fall Edit’ series will be available exclusively at artizanjoyeria.com.

About Artizan Joyeria

Artizan Joyeria is a Miami-based jewelry brand known for its commitment to empowering individuality and defying conventions. Established in 2008, the brand has focused on creating unique, high-quality jewelry pieces that inspire and encourage women to embrace their unapologetically authentic selves. Using exceptional quality materials and designs, Artizan Joyeria seeks to make luxury accessible to all, fostering a strong connection with its customers and continuing to grow and evolve as a beloved brand in the industry.

Contact Information:

Sofia Medina

Marketing & PR

[email protected]

Sasha Slimak

DIrector

[email protected]

+1 (305) 767-0966

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Artizan Joyeria Unveils ‘T.R.U – The Fall Edit’ – a Series of Exclusive Bi-Weekly Product Drops

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Sweft Announces James Brooke as New CEO

Sweft Announces James Brooke as New CEO

SaaS software veteran James Brooke brings his expertise to Sweft, a SaaS product workflow solution that is poised to revolutionize retailer performance by solving the $300Bn industry-wide ‘In Stock, Not Online’ (ISNO) inventory problem.

Sweft Announces James Brooke as New CEO
James Brooke, CEO Sweft

James Brooke, former CEO of Amplience, has been appointed CEO of Sweft, a SaaS product workflow productivity tool that helps retailers solve their ISNO problem.

The founding team at Sweft is delighted to announce that James Brooke has been appointed as the new CEO of Sweft. James is a highly accomplished technology leader with 30 years of experience, including 15 years as the CEO of Amplience, a leading CMS platform for the retail e-commerce sector.

Under James’ leadership, Amplience grew to become the leading retail Content Management System (CMS) business, powering over 400 e-commerce experiences with richly compelling content and media. The Amplience customer roster includes the likes of Crate & Barrel, Very Group, Otto, Gap, Coach, and ULTA Beauty, amongst many other leading retail brands. James’ experience at Amplience is particularly relevant to Sweft as the two companies solve for adjacent retail business problems. 

James adds, “I am hugely excited by the opportunity that Sweft presents. The founding team knows the problem intimately and has built an elegant solution that is relevant to all companies that sell online. At Amplience we repeatedly saw retailers struggling to launch products in a timely manner, leading to a big problem with ‘In Stock, Not Online’ inventory, but our focus was on the front-end processes and technologies required to deliver a consistent and compelling digital experience. Sweft solves the In Stock Not Online problem directly by accelerating product launch. Based on the conversations I’ve had with my retail network, I am convinced that, with the right go-to-market focus, Sweft can make rapid progress in North America and EMEA. It’s an honor to be asked by the founding team to take the helm as CEO, and I look forward to working with the board and investors to take the company forward.”

The former CEO, Michael Robinson, will continue in a leadership role as Chief Product Officer and President of North America. Michael comments, “I am personally thrilled to have James join Sweft as CEO. Over the past 14 years, I have had the pleasure of working with James on numerous occasions and, as a result, I am well acquainted with his leadership abilities and character. As Sweft looks to grow quickly over the next few years, James’ experience proving product-market fit and successfully scaling a similar SaaS solution will be invaluable. I’m excited to be able to focus on my primary passion, which is the amazing product we have built to solve the retail In Stock, Not Online problem.” 

ABOUT SWEFT LLC

Retailers are losing billions of dollars annually in revenue due to “ISNO” inventory, which refers to products In Stock, but Not available Online. ISNO arises from an over-reliance on manual processes and spreadsheets to manage the creation of the required digital assets and data. The disconnected processes and systems retailers use fail to provide the visibility and operational efficiency required to launch products quickly. Enter Sweft, the ultimate solution to ISNO. Sweft is a SaaS product workflow productivity tool designed to help retailers launch products more efficiently, resulting in optimized full-price sales. Sweft was created by an experienced team of former e-commerce retailers with a deep understanding of the ISNO problem. With Sweft, retailers sell more products at full price, improving profitability.

Contact Information:

Julie Bula

COO

[email protected]

646-688-5441

Original Source:

Sweft Announces James Brooke as New CEO

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Kizik and JET-PUFFED Launch New S’mores Shoe to Celebrate National S’mores Day

Kizik and JET-PUFFED Launch New S’mores Shoe to Celebrate National S’mores Day

Limited-Edition Kizik Shoe Fuses Proprietary Hands-Free Technology With the Look and Feel of a JET-PUFFED Roasted Marshmallow

JET-PUFFED, the leading marshmallow brand known for its puffy and fluffy marshmallows, has partnered with Kizik, the industry leader in hands-free footwear, to launch the first-ever S’mores Shoe ahead of National S’mores Day on Aug. 10.

This ultra-cushy Kizik shoe highlights the hue of a perfectly toasted JET-PUFFED marshmallow, transitioning from a white sole to a golden-brown top. Comfortable and durable, the S’mores Shoe features a puffy, quilted upper with foam padding throughout to create a soft, marshmallowy texture, capturing the essence of this beloved campfire treat.

“At JET-PUFFED, we take s’mores season very seriously as we aim to bring light and fluffy enjoyment to family and friends around the campfire,” said Christina Brown, Associate Brand Manager at JET-PUFFED. “With nearly 40 million bags of our marshmallows sold over the summer season, the S’mores Shoe is a sweet treat for your feet — reminding you that JET-PUFFED marshmallows are the perfect ingredient for your summer s’mores.” 

The hands-free innovation built into the S’mores Shoe is one of more than 180 patents held by Kizik’s parent company HandsFree Labs. This unmatched shoe-entry technology allows you to step right in without using your hands — just what you need when your fingers are covered in gooey marshmallow goodness.

“While comfort and hands-free are the top priorities at Kizik, we’re constantly looking for ways to create unique, limited-edition footwear,” said Blake Brown, Kizik VP of Brand and Creative. “Working with JET-PUFFED has been a tremendous partnership. We share a commitment to enhancing everyday experiences and making life’s little moments more enjoyable. We can’t wait to see the new S’mores Shoe around the campfire this summer.”

Starting today, the JET-PUFFED x Kizik S’mores Shoe is available exclusively on kizik.com/jetpuffed for $119 in women’s sizes 6-14.5 and men’s 4.5-13, while supplies last.

For more information, visit @KraftJetPuffed and @wearkizik on Instagram and Facebook, or head to kizik.com

ABOUT KRAFT HEINZ 

We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting kraftheinzcompany.com or following us on LinkedIn and Twitter.

ABOUT KIZIK

Based in Lindon, Utah, Kizik is the industry’s leading hands-free footwear brand, boasting more than 180 pending and granted patents. the cutting-edge technology and relentless innovation of its parent company HandsFree Labs, Kizik’s fashionable, hands-free footwear fuses modern design with next-level comfort and go-anywhere versatility. With a mission to inspire greater joy by making the everyday easier, Kizik is committed to empowering customers through convenience. Offering stylish silhouettes for men, women, and kids, Kizik’s hands-free footwear truly is for everyone. To learn more, visit kizik.com and follow @wearkizik.

MEDIA CONTACTS

Alison Brod Marketing Communications
[email protected] 

KRAFT HEINZ
[email protected]

AZIONE PR
[email protected]

Kizik
[email protected] 

Contact Information:

Alexis Wulf

AZIONE PR

[email protected]

Brooke Scher Mogan

Alison Brod Marketing Communications

[email protected]

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Kizik and JET-PUFFED Launch New S’mores Shoe to Celebrate National S’mores Day

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ELYSIAN’s ‘CatWalk FurBaby’ Documentary Selected as Finalist at New York City International Fashion Film Festival

ELYSIAN’s ‘CatWalk FurBaby’ Documentary Selected as Finalist at New York City International Fashion Film Festival

Festival Will Announce Winners at Gala on Sept. 7, 2023

ELYSIAN’s ‘CatWalk FurBaby’ Documentary Selected as Finalist at New York City International Fashion Film Festival
‘CatWalk FurBaby’ Movie Poster

‘CatWalk FurBaby’ Movie Poster

CatWalk FurBaby, a 38-minute documentary on the eponymous event that kicked off New York Fashion Week this past February, has been selected as a finalist in this year’s New York City International Fashion Film Festival. 

ELYSIAN, an international luxury lifestyle brand created to inspire and reflect the interests of women over 40, held the inaugural CatWalk FurBaby earlier this year with an all-star team of 10 fashion designers, 10 models and 10 animal rescues, all in one spectacular show. 

“There is a beautiful irony in an ‘underdog’, headquartered in a small town in South Carolina, galvanizing trailblazing women from around the world, in fashion, philanthropy, business, and the environment, to kick off New York Fashion Week in an unforgettable show benefiting animal welfare,” said ELYSIAN Publisher Karen Floyd, who served as the film’s executive producer.

“In a city used to heavy hitters like Vogue and MTV, it is an incredible privilege to be considered for such an amazing award. I’m so proud of our team, who spent countless hours of hard work putting the event and production of the documentary into the limelight. For me personally, it validates ELYSIAN’s ethos in connecting with more and more women across the globe. Women inspiring women.”

The New York City International Fashion Film Festival will be held Sept. 6 and 7; winners will be announced at a gala on Sept. 7.

CatWalk FurBaby partnered with the BISSELL Pet Foundation to distribute grant money to the participating rescues. With nearly 6,000 shelter and rescue partners, this national foundation is committed to ending pet homelessness and finding a loving home for every pet, impacting 665,000 pets since its inception in 2011.

“With so many pets at risk in shelters across the country, BISSELL Pet Foundation was honored to partner with ELYSIAN on the inaugural CatWalk FurBaby event to bring awareness to our lifesaving work, as well as the incredible work of 10 deserving shelters,” said Cathy Bissell, founder of BISSELL Pet Foundation. “We are thrilled the documentary was selected as a finalist in this year’s New York City International Fashion Film Festival and hope it will do even more to spread the message that the best place to find your next pet is at your local animal shelter.”

DRC Ventures, headed by the multifaceted powerhouse Dr. Christina Rahm, was the event’s title sponsor. Rahm and her husband Clayton Thomas served as co-producers of the film.

Rahm, the visionary founder of DRC Ventures — a company whose mission is to create sustainable solutions that challenge the status quo creatively, scientifically, and artistically — walked the runway alongside her models during CatWalk FurBaby’s second half, unveiling the Enviremware line from Merci Dupre Clothiers. The ultimate in luxury eco-fashion and protection, this innovative nano-biotech skin-coating technology offers a barrier against hazardous toxins that could threaten your health without sacrificing style.

“For DRC Ventures and me personally, the mission is to lead the world to better solutions,” Rahm said. “Everyone’s talking about sustainability. That’s fine, but that’s not enough. Our higher potential is to help our species and the world evolve into greatness, letting go of fear, and instead leaving a meaningful legacy for future generations.”

CatWalk FurBaby will return to New York Fashion Week in fall 2024.

For more information, visit https://readelysian.com.

Contact Information:

Jason Spencer

Director of Public Relations

[email protected]

+18643161122

Original Source:

ELYSIAN’s ‘CatWalk FurBaby’ Documentary Selected as Finalist at New York City International Fashion Film Festival

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