SaaS software veteran James Brooke brings his expertise to Sweft, a SaaS product workflow solution that is poised to revolutionize retailer performance by solving the $300Bn industry-wide ‘In Stock, Not Online’ (ISNO) inventory problem.

James Brooke, CEO Sweft
James Brooke, former CEO of Amplience, has been appointed CEO of Sweft, a SaaS product workflow productivity tool that helps retailers solve their ISNO problem.

PHILADELPHIA, August 8, 2023 (Newswire.com)
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The founding team at Sweft is delighted to announce that James Brooke has been appointed as the new CEO of Sweft. James is a highly accomplished technology leader with 30 years of experience, including 15 years as the CEO of Amplience, a leading CMS platform for the retail e-commerce sector.

Under James’ leadership, Amplience grew to become the leading retail Content Management System (CMS) business, powering over 400 e-commerce experiences with richly compelling content and media. The Amplience customer roster includes the likes of Crate & Barrel, Very Group, Otto, Gap, Coach, and ULTA Beauty, amongst many other leading retail brands. James’ experience at Amplience is particularly relevant to Sweft as the two companies solve for adjacent retail business problems. 

James adds, “I am hugely excited by the opportunity that Sweft presents. The founding team knows the problem intimately and has built an elegant solution that is relevant to all companies that sell online. At Amplience we repeatedly saw retailers struggling to launch products in a timely manner, leading to a big problem with ‘In Stock, Not Online’ inventory, but our focus was on the front-end processes and technologies required to deliver a consistent and compelling digital experience. Sweft solves the In Stock Not Online problem directly by accelerating product launch. Based on the conversations I’ve had with my retail network, I am convinced that, with the right go-to-market focus, Sweft can make rapid progress in North America and EMEA. It’s an honor to be asked by the founding team to take the helm as CEO, and I look forward to working with the board and investors to take the company forward.”

The former CEO, Michael Robinson, will continue in a leadership role as Chief Product Officer and President of North America. Michael comments, “I am personally thrilled to have James join Sweft as CEO. Over the past 14 years, I have had the pleasure of working with James on numerous occasions and, as a result, I am well acquainted with his leadership abilities and character. As Sweft looks to grow quickly over the next few years, James’ experience proving product-market fit and successfully scaling a similar SaaS solution will be invaluable. I’m excited to be able to focus on my primary passion, which is the amazing product we have built to solve the retail In Stock, Not Online problem.” 

ABOUT SWEFT LLC

Retailers are losing billions of dollars annually in revenue due to “ISNO” inventory, which refers to products In Stock, but Not available Online. ISNO arises from an over-reliance on manual processes and spreadsheets to manage the creation of the required digital assets and data. The disconnected processes and systems retailers use fail to provide the visibility and operational efficiency required to launch products quickly. Enter Sweft, the ultimate solution to ISNO. Sweft is a SaaS product workflow productivity tool designed to help retailers launch products more efficiently, resulting in optimized full-price sales. Sweft was created by an experienced team of former e-commerce retailers with a deep understanding of the ISNO problem. With Sweft, retailers sell more products at full price, improving profitability.

Contact Information:

Julie Bula

COO

[email protected]

646-688-5441

Original Source:

Sweft Announces James Brooke as New CEO

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Limited-Edition Kizik Shoe Fuses Proprietary Hands-Free Technology With the Look and Feel of a JET-PUFFED Roasted Marshmallow

CHICAGO, PITTSBURGH & SALT LAKE CITY, August 8, 2023 (Newswire.com)
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JET-PUFFED, the leading marshmallow brand known for its puffy and fluffy marshmallows, has partnered with Kizik, the industry leader in hands-free footwear, to launch the first-ever S’mores Shoe ahead of National S’mores Day on Aug. 10.

This ultra-cushy Kizik shoe highlights the hue of a perfectly toasted JET-PUFFED marshmallow, transitioning from a white sole to a golden-brown top. Comfortable and durable, the S’mores Shoe features a puffy, quilted upper with foam padding throughout to create a soft, marshmallowy texture, capturing the essence of this beloved campfire treat.

“At JET-PUFFED, we take s’mores season very seriously as we aim to bring light and fluffy enjoyment to family and friends around the campfire,” said Christina Brown, Associate Brand Manager at JET-PUFFED. “With nearly 40 million bags of our marshmallows sold over the summer season, the S’mores Shoe is a sweet treat for your feet — reminding you that JET-PUFFED marshmallows are the perfect ingredient for your summer s’mores.” 

The hands-free innovation built into the S’mores Shoe is one of more than 180 patents held by Kizik’s parent company HandsFree Labs. This unmatched shoe-entry technology allows you to step right in without using your hands — just what you need when your fingers are covered in gooey marshmallow goodness.

“While comfort and hands-free are the top priorities at Kizik, we’re constantly looking for ways to create unique, limited-edition footwear,” said Blake Brown, Kizik VP of Brand and Creative. “Working with JET-PUFFED has been a tremendous partnership. We share a commitment to enhancing everyday experiences and making life’s little moments more enjoyable. We can’t wait to see the new S’mores Shoe around the campfire this summer.”

Starting today, the JET-PUFFED x Kizik S’mores Shoe is available exclusively on kizik.com/jetpuffed for $119 in women’s sizes 6-14.5 and men’s 4.5-13, while supplies last.

For more information, visit @KraftJetPuffed and @wearkizik on Instagram and Facebook, or head to kizik.com. 

ABOUT KRAFT HEINZ 

We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting kraftheinzcompany.com or following us on LinkedIn and Twitter.

ABOUT KIZIK

Based in Lindon, Utah, Kizik is the industry’s leading hands-free footwear brand, boasting more than 180 pending and granted patents. the cutting-edge technology and relentless innovation of its parent company HandsFree Labs, Kizik’s fashionable, hands-free footwear fuses modern design with next-level comfort and go-anywhere versatility. With a mission to inspire greater joy by making the everyday easier, Kizik is committed to empowering customers through convenience. Offering stylish silhouettes for men, women, and kids, Kizik’s hands-free footwear truly is for everyone. To learn more, visit kizik.com and follow @wearkizik.

MEDIA CONTACTS

Alison Brod Marketing Communications
[email protected] 

KRAFT HEINZ
[email protected]

AZIONE PR
[email protected]

Kizik
[email protected] 

Contact Information:

Alexis Wulf

AZIONE PR

[email protected]

Brooke Scher Mogan

Alison Brod Marketing Communications

[email protected]

Original Source:

Kizik and JET-PUFFED Launch New S’mores Shoe to Celebrate National S’mores Day

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Zuhairah Washington

AMSTERDAM, July 27, 2023 (Newswire.com)
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Revolutionizing the eyewear industry with state-of-the-art RFID technology and a virtual assistant for frame buying and inventory management.

AIMS …

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Festival Will Announce Winners at Gala on Sept. 7, 2023

‘CatWalk FurBaby’ Movie Poster
‘CatWalk FurBaby’ Movie Poster

NEW YORK, July 19, 2023 (Newswire.com)
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CatWalk FurBaby, a 38-minute documentary on the eponymous event that kicked off New York Fashion Week this past February, has been selected as a finalist in this year’s New York City International Fashion Film Festival. 

ELYSIAN, an international luxury lifestyle brand created to inspire and reflect the interests of women over 40, held the inaugural CatWalk FurBaby earlier this year with an all-star team of 10 fashion designers, 10 models and 10 animal rescues, all in one spectacular show. 

“There is a beautiful irony in an ‘underdog’, headquartered in a small town in South Carolina, galvanizing trailblazing women from around the world, in fashion, philanthropy, business, and the environment, to kick off New York Fashion Week in an unforgettable show benefiting animal welfare,” said ELYSIAN Publisher Karen Floyd, who served as the film’s executive producer.

“In a city used to heavy hitters like Vogue and MTV, it is an incredible privilege to be considered for such an amazing award. I’m so proud of our team, who spent countless hours of hard work putting the event and production of the documentary into the limelight. For me personally, it validates ELYSIAN’s ethos in connecting with more and more women across the globe. Women inspiring women.”

The New York City International Fashion Film Festival will be held Sept. 6 and 7; winners will be announced at a gala on Sept. 7.

CatWalk FurBaby partnered with the BISSELL Pet Foundation to distribute grant money to the participating rescues. With nearly 6,000 shelter and rescue partners, this national foundation is committed to ending pet homelessness and finding a loving home for every pet, impacting 665,000 pets since its inception in 2011.

“With so many pets at risk in shelters across the country, BISSELL Pet Foundation was honored to partner with ELYSIAN on the inaugural CatWalk FurBaby event to bring awareness to our lifesaving work, as well as the incredible work of 10 deserving shelters,” said Cathy Bissell, founder of BISSELL Pet Foundation. “We are thrilled the documentary was selected as a finalist in this year’s New York City International Fashion Film Festival and hope it will do even more to spread the message that the best place to find your next pet is at your local animal shelter.”

DRC Ventures, headed by the multifaceted powerhouse Dr. Christina Rahm, was the event’s title sponsor. Rahm and her husband Clayton Thomas served as co-producers of the film.

Rahm, the visionary founder of DRC Ventures — a company whose mission is to create sustainable solutions that challenge the status quo creatively, scientifically, and artistically — walked the runway alongside her models during CatWalk FurBaby’s second half, unveiling the Enviremware line from Merci Dupre Clothiers. The ultimate in luxury eco-fashion and protection, this innovative nano-biotech skin-coating technology offers a barrier against hazardous toxins that could threaten your health without sacrificing style.

“For DRC Ventures and me personally, the mission is to lead the world to better solutions,” Rahm said. “Everyone’s talking about sustainability. That’s fine, but that’s not enough. Our higher potential is to help our species and the world evolve into greatness, letting go of fear, and instead leaving a meaningful legacy for future generations.”

CatWalk FurBaby will return to New York Fashion Week in fall 2024.

For more information, visit https://readelysian.com.

Contact Information:

Jason Spencer

Director of Public Relations

[email protected]

+18643161122

Original Source:

ELYSIAN’s ‘CatWalk FurBaby’ Documentary Selected as Finalist at New York City International Fashion Film Festival

The post ELYSIAN’s ‘CatWalk FurBaby’ Documentary Selected as Finalist at New York City International Fashion Film Festival first appeared on NT Beauty.

Dustin “The Diamond” Poirier And TLF, Gym-To-Street Wear Heavyweight, Announce Their Partnership Entering UFC 291, On July 29th Vs. Justin Gaethje.

…

The post Dustin Poirier UFC Superstar Joins Forces With TLF Apparel as an Exclusive Team Athlete first appeared on NT Beauty.

Award-Winning Agency Shares Lessons Learned From More Than a Decade of Street-Level Advertising

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Designer wedding gowns for fashion-forward brides | Essense of Australia

MLL LE1282
MLL LE 1282

LENEXA, Kan., June 29, 2023 (Newswire.com)
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Couture bridal fashion reaches extraordinary new heights in the newest wedding dress collections from Martina Liana and Martina Liana Luxe. Drawing inspiration from the catwalk, these aisle-worthy designs deliver a modern, elevated appeal for brides with an eye for the details and a taste for the finer things.

“Today’s brides are dreaming of a wedding day as show-stopping as their love story, and they want a breathtaking gown that will make everyone stop and stare,” said Martine Harris, Head Designer and Chief Creative Officer of Martina Liana and Martina Liana Luxe. “The new collections from Martina Liana and Martina Liana Luxe feature next-level construction and impeccable craftmanship for the ultimate couture bridal statement.”

From clean and chic to dramatic and romantic, the latest Martina Liana and Martina Liana Luxe gowns exude runway-inspired elegance with every twist and turn. The opulent looks from the collections include extravagant 3D floral lace, intricate beadwork and corsetry and shimmering embellishments for a hint of eye-catching sparkle. Plunging necklines and thigh-high slits allow brides to show a little skin, while oversized bows and bold trains provide a touch of head-turning flair.  

This season’s striking collections also feature two distinct bridal trends. Glamorous two-in-one looks give brides the freedom to create multiple couture moments on their special day. Black wedding gowns are also having a major fashion moment, allowing brides to express their bold, one-of-a-kind style on the aisle.  

Whether brides are dreaming of a simple and sophisticated wedding day look or a statement-making silhouette that’s sure to steal the spotlight, there’s a luxurious gown for every bridal style and vision. The remarkable new gowns are now at a retailer near you – available in U.S. sizes 2 to 20, with select styles available in U.S. sizes 22 to 28. To find a store or to view the entire collection, visit MartinaLiana.com and MartinaLianaLuxe.com. 

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About Martina Liana 

Risen from the creative vision of Head Designer and Chief Creative Officer Martine Harris and her international design team, Martina Liana has taken the world stage as a leading bridal fashion label—with the idea of giving every woman the chance to bring her bridal visions to life through custom design. From luxury fabrics and glamorous beadwork to the world’s finest laces—these heirloom-quality details create elegant designs for the bride seeking a fashion statement that is one of a kind and truly her own. To find a store near you, please visit MartinaLiana.com. 

About Martina Liana Luxe 

From award-winning bridal design brand Martina Liana comes Martina Liana Luxe—an exquisite new collection inspired by the bride with an eye for detail and a taste for the finer things. This exquisite collection invites brides to explore our designers’ most personal interpretations of world runway trends—each personally handcrafted for a flawless, couture fit. Crafted with the finest materials from around the world, these gowns are embedded with unique qualities such as artisanal patterns and bespoke details that are completely unique to the label—establishing a new standard of fit and fabrication for the fashion-forward bride. To find a store near you, please visit MartinaLianaLuxe.com. 

Contact Information:

Lindsay Santee

Associate Director of Strategic Communications

[email protected]

9139098623

Original Source:

New Wedding Dress Collections From Martina Liana and Martina Liana Luxe Celebrate ‘Looks of Luxury’

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Redefining Fashion Sustainably: Elemental’s Coffee Shirt – 100% Sustainable Apparel Crafted From Used Coffee Grounds and Recycled Plastic Bottles. Elevate Your Style With the Eco-Conscious Shirt that Reduces Waste and Embodies Sustainable Fashion.

Elemental Coffee Shirt
Coffee Shirt is crafted from used coffee grounds and recycled plastic bottles

LOS ANGELES, June 27, 2023 (Newswire.com)
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Elemental has always been at the forefront of creating innovative, eco-friendly products that enrich people’s lives. While we are best known for our pioneering drinkware and lifestyle products, we’re excited to announce our latest offering – the Elemental Coffee Shirt. This cutting-edge type of garment is a testament to our commitment to promoting sustainable and eco-friendly practices in all aspects of life. Crafted from a unique blend of renewable materials of 50% coffee grounds and 50% recycled bottles, the Elemental Coffee Shirt is a durable and comfortable garment that looks great and contributes to a more sustainable future. 

“We believe that fashion can be both fashionable and sustainable. With our eco-friendly apparel products, we’re not just making a statement, we’re taking action toward a greener future. Our commitment to the environment is woven into every thread of our garments, and we hope that our customers will join us in making a positive impact on the world,” said Seth Inyang, Co-Founder of Elemental.

Why should everyone be thrilled to wear it? Coffee shirt’s coffee grounds absorb odors your body produces throughout the day. The fabric consistently transfers moisture from the skin to its outer surface, allowing for quicker drying. Compared to cotton, Coffee Shirt sustainable technology provides 3x more odor control. The fabric clothing can effectively improve drying efficiency by 50% compared to other commonly used fabrics. Also, it provides 5x more UV protection. Lastly, it has a sustainable yarn that can cool down human skin temperature by about 1 to 2oC compared to common fabrics.

Moreover, the Elemental Coffee Shirt is not only eco-friendly and high-quality but also stylish, versatile, and affordable. It can be worn as a casual shirt or dressed up for a more formal occasion, making it a perfect addition to any wardrobe.

About Elemental: 

Elemental was founded in 2016 by Vinh Lieu and Seth. It has launched a groundbreaking new apparel line featuring dress shirts made from innovative used coffee grounds and recycled water bottles, in addition to sustainable drinkware products they’re known for. By creating high-quality products from eco-friendly materials, Elemental is taking action toward a greener future while providing customers with top-notch goods. Through its commitment to sustainability, Elemental has found a way to benefit both people and the planet.

For more information, visit www.liveelemental.com today.

Contact Information:

Gwen Nguyen

Marketing Director

[email protected]

6577774179

Original Source:

Fashion With a Purpose: Elemental’s Coffee Grounds Fabric Redefines Sustainable Style

The post Fashion With a Purpose: Elemental’s Coffee Grounds Fabric Redefines Sustainable Style first appeared on NT Beauty.

Looking to improve process and efficiency, Landa Eye Center selects AIMS for automated drop-shipping, easy data entry, and inventory management.

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