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Formulated with a blend of shea butter, olive oil and bacuri seed butter, Shea Pomade is designed specifically for curly and coily textures and provides hydration, shine and styling benefits.

Baxter of California’s Shea Pomade

LOS ANGELES – October 18, 2022 – (Newswire.com)

Baxter of California, the heritage men’s grooming brand with flagship barber shop in Los Angeles, launches the limited-edition Shea Pomade, a moisturizing and conditioning hair and scalp balm that provides light hold and a high-shine finish. Shea Pomade is a shea butter-infused hair product formulated for curly, coily, thick and coarse hair textures. 

Launching just in time for the 2022 holiday season, Shea Pomade styles and moisturizes with a combination of natural ingredients that nourish the hair and scalp for brilliance and shine. The pomade provides light styling, and the moisture-rich balm provides frizz-free coil and curl definition while highlighting natural wave patterns.

“We are so excited for consumers to try Shea Pomade,” says Jose Figueroa, Associate Brand Manager of Baxter of California. “We recognized that there was a gap in our pomade collection, specifically for curly and coily hair, so we’re proud to introduce a product formulated specifically for textured hair.”

“It’s important to us as a brand to ensure we’re addressing the hair care needs of all consumers,” Figueroa added. “We tested products for curly and coily hair with industry professionals for over a year, including a test run at Cosmoprof, because it’s important that our products are of good quality and are very effective. With Shea Pomade, our portfolio of hair styling and care products is extended by meeting the needs for textured hair consumers.”

Shea Pomade is rich in natural ingredients, and its combination of butters not only help to style the hair but also promote the health of the hair and scalp. Key ingredients include:

• Shea Butter: seals each hair strand, locking in moisture and leaving hair soft, smooth and shiny
• Olive Oil: rich in antioxidants, this ingredient deeply penetrates hair strands and helps to promote scalp health
• Bacuri Seed Butter: helps to stimulate the production of collagen and elastin which promote hair elasticity and how well strands resist breakage

The Baxter of California Shea Pomade is now available for purchase at baxterofcalifornia.com, the Baxter Finley Barber & Shop in Los Angeles and fine retailers around the world.

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HIGH-RES IMAGES:

https://agencyguacamole.box.com/s/se2hfro3lf1jigyf05uwembzt7eghpdl 

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis: [email protected] //  310-878-2560

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ABOUT BAXTER OF CALIFORNIA:

Since 1965, Baxter of California has been a pioneer in understanding and meeting personal care needs. Our curated range of hair, skin, shave and body essentials and lifestyle products are all tried and tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are.

BaxterofCalifornia.com @BaxterofCa #LifeLivedTrue

Contact Information:

Alexa Lewis

PR and Influencer Manager

[email protected]

310-878-2560

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Newswire.com

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Baxter of California Introduces Shea Pomade, a Rich, Moisturizing and Conditioning Hair and Scalp Balm for Textured Hair

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Discover authentic Iraqi pastries from Shehed Bakery, created from family recipes using nutritious ingredients and rich flavors.

Asel Abu-Alshaeer, Founder of Shehed Bakery
Owner Asel Abu-Alshaeer of Shehed Bakery showcased her authentic Iraqi pastries such as the Khefefy Cookie and Date Kleicha with new and loyal customers at the Chicago Artesian Market.

CHICAGO – October 17, 2022 – (Newswire.com)

Shehed Bakery allows everyone to experience Iraqi flavors with authentic pastries no matter where their customers live. Iraqi culture is known for its rich history and unique cuisine, but it can be hard to find bakeries that serve authentic pastries, especially in the United States. Shehed Bakery is changing that by bringing the flavors of Iraq to customers’ doorsteps one pastry at a time.

Shehed Bakery was founded by Iraqi native Asel Abu-Alshaeer, who was determined to share her heritage and family recipes with the world. Since then, she has been making delicious treats that unique flavors with various exciting and nutritious ingredients. Shehed Bakery offers a curated variety of pastries, including baklava, Madgooga Energy Bites, Khfefy (Savory cookies), and more.

The bakery’s mission is simple: “We want everyone in America to know about our culture and our food,” says Asel, founder of Shehed Bakery. “We want our customers to be able to indulge in healthier, tasty snacks that are full of both flavor and culture.”

Shehed Bakery recently catered the TEDx Chicago show and is set to attend the Chicago Artesian Market. Want to know which local events Shehed Bakery will be at next? Sign up for their newsletters to stay in the know. Customers who are looking to nourish their minds and bodies can check out https://www.shehedbakery.com to learn more about the Iraqi culture and enjoy a delicious treat.

Contact Information:

Asel Abu-Alshaeer

Founder

[email protected]

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Newswire.com

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Shehed Bakery Offers the Experience of Authentic Iraqi Pastries in the Comfort of One’s Home

Director of the FDA Office of Cosmetics and Colors Speaks to the Association’s Board

WASHINGTON – October 17, 2022 – (Newswire.com)

The Director of the Food and Drug Administration’s (FDA) Office of Cosmetics and Colors Linda Katz, MD, MPH, told members of the Fragrance Creators Association Board of Directors that industry partnerships are key to cosmetic safety. 

“The Office of Cosmetics and Colors works to protect public health by overseeing the cosmetics program to help ensure the safety of cosmetic products being sold to consumers. We cannot accomplish this mission alone,” said Dr. Katz. “I want to extend my thanks to Farah and Fragrance Creators’ Board of Directors for the invitation to share my office’s priorities and perspectives. I look forward to advancing our scientific and technical dialogue with the association and its diverse member companies on the safe use of fragrance in finished cosmetics products.” 

“Having worked at FDA I understand the importance of establishing trust, building mutual understanding, and exchanging the best available science with industry,” said Fragrance Creators President & CEO Farah K. Ahmed. “We thank Dr. Katz for her strong leadership at FDA’s Office of Cosmetics and Colors and look forward to supporting the Office of Cosmetics and Colors’ goal of assuring the safety of our nation’s cosmetics.” 

Leveraging the association’s network of over 1,000 scientist and technical experts, and working with the Research Institute for Fragrance Materials, and allied trades such as the Personal Care Products Council and the Independent Beauty Association, Fragrance Creators continues to educate both the public and government officials about the science and safety of the fragrance value chain as well as the delight and well-being benefits fragrance products deliver every day. 

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Fragrance Creators Association is the trade association representing the majority of fragrance manufacturing in North America. We also represent fragrance-related interests along the value chain. Fragrance Creators’ 60+ member companies are diverse, including large-, medium-, and small-sized companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. We are an active participant in IFRA and have a designated representative on the IFRA Board to help ensure the associations’ membership is represented in global discussions and the North American perspective is considered in global fragrance positions and policies. Fragrance Creators also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance—www.fragranceconservatory.com. Learn more about Fragrance Creators at fragrancecreators.org—for people, perfume, and the planet.

Contact Information:

Malory Todd

[email protected]

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Fragrance Creators Association Amplifies Ongoing Collaboration and Shared Commitment With the FDA to Advance State-of-the-Art Science