Online footwear market size to grow by USD 34.03 billion; Driven by the rising popularity of digital payment systems – Technavio

NEW YORK, Feb. 15, 2023 /PRNewswire/ — According to Technavio, the global online footwear market size is estimated to grow by USD 34.03 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 8.89% during the forecast period. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 38.69 billion. APAC will account for 60% of the market growth during the forecast period. For more Insights on market size Request a sample report

Online footwear market – Five Forces
The global online footwear market is fragmented, and the five forces analysis covers– 

• Bargaining Power of Buyers 
• The threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of porter’s five models helps to strategize the business, for entire details – buy the report!

Online footwear market – Customer Landscape

The report includes the market’s adoption lifecycle, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Online Footwear Market – Segmentation Assessment

Segment Overview
Technavio has segmented the market based on product (non-athletic footwear and athletic footwear), end-user (men, women, and children), and geography (APAC, North America, Europe, South America, and Middle East and Africa). 

• The market will witness significant growth in the non-athletic footwear segment during the forecast period. The segment is primarily driven by the increasing fashion consciousness among consumers. In addition, the rise in the number of private label brands, the high demand for trendy non-athletic footwear from Generation Z and millennials, and the rise of e-commerce companies are fostering the growth of the segment.

Geography Overview
By geography, the global online footwear market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global online footwear market.

• APAC will account for 60% of the market growth during the forecast period. The growth of the regional market can be attributed to the improving purchasing power of consumers, increasing spending on lifestyle products, and rapid urbanization.

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Online footwear market – Market Dynamics

Key factor driving market growth

• The market is driven by the rising popularity of digital payment systems.
• Online shopping offers various payment options such as credit cards, cash-on-delivery (COD), Internet banking accounts, demand drafts, and cash-on-order.
• Customers can also rely on payment service providers such as PayPal to make payments without revealing their personal information.
• Popular players such as Amazon, Google, MasterCard, and PayPal are investing heavily in digital payment technologies.
• Mobile payment options such as Apple Pay, Android Pay, and Samsung Pay are becoming a standard feature on new smartphones.
• The availability of such payment options is increasing the convenience of shopping for footwear online, which is driving the growth of the market in focus.

Leading trends influencing the market 

• The advent of smart and customized footwear is the key trend in the market.
• Vendors are offering customization and personalization options to diversify their product portfolios.
• Some vendors are introducing smart footwear to attract customers engaged in athletic and fitness activities.
• For instance, in January 2018, Under Armour launched UA HOVR Phantom Connected shoes that tracks, analyzes, and store virtual information about running metric.
• Similarly, Nike introduced the NIKEiD for customized shoe designs to suit customer preferences.
• Such developments among vendors is expected to have a positive impact on the growth of the market during the forecast period.

Major challenges hindering market growth

• The presence of counterfeit products is a major challenge in the market.
• Counterfeit products damage the reputation of major brands and create a considerable dent in their market shares.
• These products use original brand names and are priced significantly lower than the original products.
• Counterfeit products are made of poor-quality materials and can affect customers who have sensitive skin and are prone to allergies
• The high influx of counterfeit products is leading to significant losses to legitimate companies.

Driver, trend, and challenges are the factor of market dynamics that state about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this online footwear market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online footwear market between 2023 and 2027
• Precise estimation of the size of the online footwear market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online footwear market industry across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of online footwear market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global online footwear market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global online footwear market 2017 – 2021 ($ billion)

• 4.2 Product Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 – 2021 ($ billion)

• 4.3 End-user Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product – Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Non athletic footwear – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Non athletic footwear – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Non athletic footwear – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Non athletic footwear – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Non athletic footwear – Year-over-year growth 2022-2027 (%)

• 6.4 Athletic footwear – Market size and forecast 2022-2027
• Exhibit 38: Chart on Athletic footwear – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Athletic footwear – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Athletic footwear – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Athletic footwear – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 43: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 44: Data Table on End-user – Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 45: Chart on Comparison by End-user
• Exhibit 46: Data Table on Comparison by End-user

• 7.3 Men – Market size and forecast 2022-2027
• Exhibit 47: Chart on Men – Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Men – Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Men – Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Men – Year-over-year growth 2022-2027 (%)

• 7.4 Women – Market size and forecast 2022-2027
• Exhibit 51: Chart on Women – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Women – Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Women – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Women – Year-over-year growth 2022-2027 (%)

• 7.5 Children – Market size and forecast 2022-2027
• Exhibit 55: Chart on Children – Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Children – Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Children – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Children – Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by End-user 
• Exhibit 59: Market opportunity by End-user ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 North America – Market size and forecast 2022-2027
• Exhibit 69: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027 
• Exhibit 73: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 77: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 China – Market size and forecast 2022-2027
• Exhibit 85: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.9 US – Market size and forecast 2022-2027
• Exhibit 89: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.10 India – Market size and forecast 2022-2027
• Exhibit 93: Chart on India – Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on India – Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on India – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on India – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 Indonesia – Market size and forecast 2022-2027
• Exhibit 101: Chart on Indonesia – Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on Indonesia – Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on Indonesia – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Indonesia – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 adidas AG 
• Exhibit 112: adidas AG – Overview
• Exhibit 113: adidas AG – Business segments
• Exhibit 114: adidas AG – Key news
• Exhibit 115: adidas AG – Key offerings
• Exhibit 116: adidas AG – Segment focus

• 12.4 Alibaba Group Holding Ltd. 
• Exhibit 117: Alibaba Group Holding Ltd. – Overview
• Exhibit 118: Alibaba Group Holding Ltd. – Business segments
• Exhibit 119: Alibaba Group Holding Ltd. – Key offerings
• Exhibit 120: Alibaba Group Holding Ltd. – Segment focus

• 12.5 Amazon.com Inc. 
• Exhibit 121: Amazon.com Inc. – Overview
• Exhibit 122: Amazon.com Inc. – Business segments
• Exhibit 123: Amazon.com Inc. – Key news
• Exhibit 124: Amazon.com Inc. – Key offerings
• Exhibit 125: Amazon.com Inc. – Segment focus

• 12.6 Bata India Ltd. 
• Exhibit 126: Bata India Ltd. – Overview
• Exhibit 127: Bata India Ltd. – Product / Service
• Exhibit 128: Bata India Ltd. – Key offerings

• 12.7 Clarks Reliance Footwear Pvt. Ltd. 
• Exhibit 129: Clarks Reliance Footwear Pvt. Ltd. – Overview
• Exhibit 130: Clarks Reliance Footwear Pvt. Ltd. – Product / Service
• Exhibit 131: Clarks Reliance Footwear Pvt. Ltd. – Key offerings

• 12.8 eBay Inc. 
• Exhibit 132: eBay Inc. – Overview
• Exhibit 133: eBay Inc. – Business segments
• Exhibit 134: eBay Inc. – Key news
• Exhibit 135: eBay Inc. – Key offerings
• Exhibit 136: eBay Inc. – Segment focus

• 12.9 Fila Holdings Corp 
• Exhibit 137: Fila Holdings Corp – Overview
• Exhibit 138: Fila Holdings Corp – Business segments
• Exhibit 139: Fila Holdings Corp – Key offerings
• Exhibit 140: Fila Holdings Corp – Segment focus

• 12.10 Flipkart Internet Pvt. Ltd. 
• Exhibit 141: Flipkart Internet Pvt. Ltd. – Overview
• Exhibit 142: Flipkart Internet Pvt. Ltd. – Product / Service
• Exhibit 143: Flipkart Internet Pvt. Ltd. – Key offerings

• 12.11 Geox Spa 
• Exhibit 144: Geox Spa – Overview
• Exhibit 145: Geox Spa – Business segments
• Exhibit 146: Geox Spa – Key offerings
• Exhibit 147: Geox Spa – Segment focus

• 12.12 Kohls Corp. 
• Exhibit 148: Kohls Corp. – Overview
• Exhibit 149: Kohls Corp. – Business segments
• Exhibit 150: Kohls Corp. – Key offerings
• Exhibit 151: Kohls Corp. – Segment focus

• 12.13 New Balance Athletics Inc. 
• Exhibit 152: New Balance Athletics Inc. – Overview
• Exhibit 153: New Balance Athletics Inc. – Product / Service
• Exhibit 154: New Balance Athletics Inc. – Key offerings

• 12.14 Nike Inc. 
• Exhibit 155: Nike Inc. – Overview
• Exhibit 156: Nike Inc. – Business segments
• Exhibit 157: Nike Inc. – Key news
• Exhibit 158: Nike Inc. – Key offerings
• Exhibit 159: Nike Inc. – Segment focus

• 12.15 PUMA SE 
• Exhibit 160: PUMA SE – Overview
• Exhibit 161: PUMA SE – Business segments
• Exhibit 162: PUMA SE – Key news
• Exhibit 163: PUMA SE – Key offerings
• Exhibit 164: PUMA SE – Segment focus

• 12.16 VALENTINO Spa 
• Exhibit 165: VALENTINO Spa – Overview
• Exhibit 166: VALENTINO Spa – Product / Service
• Exhibit 167: VALENTINO Spa – Key offerings

• 12.17 VF Corp. 
• Exhibit 168: VF Corp. – Overview
• Exhibit 169: VF Corp. – Business segments
• Exhibit 170: VF Corp. – Key news
• Exhibit 171: VF Corp. – Key offerings
• Exhibit 172: VF Corp. – Segment focus

13 Appendix

• 13.2 Inclusions and exclusions checklist 
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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