US online fashion retail market size is set to grow by USD 151.76 billion from 2021 to 2026, Rise in online spending to boost the market – Technavio

NEW YORK, March 3, 2023 /PRNewswire/ — According to Technavio, the US online fashion retail market size is estimated to grow by USD 151.76 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 12.98% during the forecast period. Moreover, the growth momentum will accelerate. The rise in online spending is driving the market growth. Online retail platforms are convenient to use and provide a wide variety of products. The spending by consumers in the US on fashion products such as apparel, footwear, and accessories is increasing. Furthermore, high discounts and end-of-season sales contribute significantly to the online fashion retail market in the US. Such factors will fuel the growth of the market during the forecast period. For more insights on the market size – Request a sample report

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Online fashion retail market in US – Segmentation assessment
Segment overview
Technavio has segmented the market based on product (apparel, footwear, and bags and accessories) and end-user (women, men, and kids). 

• The apparel segment will account for a significant share of the market’s growth during the forecast period. In the US, many brands are using technologies such as machine learning to analyze the shopping data of potential buyers and personalize each shopping session. This, in turn, will contribute to the growth of the segment during the forecast period.

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Online fashion retail market in US – Market dynamics
Leading trends influencing the market 

• The growth of the online sports apparel and footwear industry is a key trend in the market.
• During the COVID-19 pandemic, various sportswear brands implemented digital strategies and sold their products through e-commerce platforms.
• For instance, in 2020, the sales of PUMA’s sports apparel increased, as its e-commerce business registered high growth of over 60% in FY2020.
• In addition, the trend of individualized products, such as personalized sports shoes, is also growing.
• Similarly, the demand for vulcanized rubber shoes has increased in recent years.
• Such factors will support the growth of the market during the forecast period.

Major challenges hindering the market growth

• Security and privacy concerns are challenging the market growth.
• Many online retail fashion brands use consumer data, such as location data, to send notifications about price updates, new offers, and discounts.
• E-commerce and m-commerce involve monetary transactions via payment gateways, which can lead to the theft of financial data.
• For instance, in October 2021, Next Level reported a phishing-related breach of many of its users’ data, including social security numbers, financial/checking account numbers, payment card numbers, driver’s license numbers, and medical/health-related information.
• Such incidents are expected to hinder market growth during the forecast period.

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What are the key data covered in this US online fashion retail market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online fashion retail market in US between 2022 and 2026
• Precise estimation of the size of the online fashion retail market in US and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Online Fashion Retail Market In US industry across US
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of US online fashion retail market vendors

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Table of contents

1. Executive Summary 

2. Market Landscape 

  2.1 Market ecosystem 

  Exhibit 01: Parent market 

  2.2: Market Characteristics 

  Exhibit 02: Market Characteristics 

  2.2 Value chain analysis 

  Exhibit 03: Value chain analysis : Internet and Direct Marketing Retail Market 

  2.2.1 Inputs 

  2.2.2 Inbound logistics

  2.2.3 Operations 

  2.2.4 Outbound logistics  

  2.2.5 Marketing and sales 

  2.2.6 Service 

  2.2.7 Support activities 

  2.2.8 Innovation 

3. Market Sizing 

  3.1 Market definition 

  Exhibit 04: Offerings of vendors included in the market definition 

  3.2 Market segment analysis 

  Exhibit 05: Market segments 

  3.3 Market size 2020 

  3.4 Market outlook: Forecast for 2020 – 2025 

  3.4.1 Estimating growth rates for emerging and high-growth markets 

  3.4.2 Estimating growth rates for mature markets 

  Exhibit 06: US – Market size and forecast 2021 – 2026 ($ billion)

  Exhibit 07: US market: Year-over-year growth 2021 – 2026 (%) 

4. Five Forces Analysis 

  4.1 Five Forces Summary 

  Exhibit 08: Five forces analysis 2021 & 2026

  4.2 Bargaining power of buyers 

  Exhibit 09: Bargaining power of buyers

  4.3 Bargaining power of suppliers 

  Exhibit 10: Bargaining power of suppliers

  4.4 Threat of new entrants 

  Exhibit 11: Threat of new entrants

  4.5 Threat of substitutes 

  Exhibit 12: Threat of substitutes

  4.6 Threat of rivalry 

  Exhibit 13: Threat of rivalry

  4.7 Market condition 

  Exhibit 14: Market condition – Five forces 2021

5 Market Segmentation by Product 

  5.1 Market segments                          

  Exhibit 15: Product – Market share 2021-2026 (%) 

  5.2 Comparison by Product 

  Exhibit 16: Comparison by Product 

  5.3 Apparel – Market size and forecast 2021-2026 

  Exhibit 17: Apparel – Market size and forecast 2021-2026 ($ billion) 

  Exhibit 18: Apparel – Year-over-year growth 2021-2026 (%) 

  5.4 Footwear – Market size and forecast 2021-2026 

  Exhibit 19: Footwear – Market size and forecast 2021-2026 ($ billion) 

  Exhibit 20: Footwear – Year-over-year growth 2021-2026 (%) 

  5.5 Bags and accessories – Market size and forecast 2021-2026 

  Exhibit 21: Bags and accessories – Market size and forecast 2021-2026 ($ billion) 

  Exhibit 22: Bags and accessories – Year-over-year growth 2021-2026 (%) 

  5.6 Market opportunity by Product   

  Exhibit 23: Market opportunity by Product 

6 Market Segmentation by End-user 

  6.1 Market segments 

  The segments covered in this chapter are:

Women

Men

Kids 

  Exhibit 24: End-user – Market share 2021-2026 (%) 

  6.2 Comparison by End-user 

  Exhibit 25: Comparison by End-user 

  6.3 Women – Market size and forecast 2021-2026 

  Exhibit 26: Women – Market size and forecast 2021-2026 ($ billion) 

  Exhibit 27: Women – Year-over-year growth 2021-2026 (%) 

  6.4 Men – Market size and forecast 2021-2026 

  Exhibit 28: Men – Market size and forecast 2021-2026 ($ billion) 

  Exhibit 29: Men – Year-over-year growth 2021-2026 (%) 

  6.5 Kids – Market size and forecast 2021-2026 

  Exhibit 30: Kids – Market size and forecast 2021-2026 ($ billion)

  Exhibit 31: Kids – Year-over-year growth 2021-2026 (%)

  6.6 Market opportunity by End-user 

  Exhibit 32: Market opportunity by End-user 

7 Customer landscape 

  7.1 Overview 

  Exhibit 33: Customer landscape 

8 Drivers, Challenges, and Trends 

  8.1 Market drivers 

  8.1.1 Rise in online spending 

  8.1.2 Deferred payment methods 

  8.1.3 Growth of m-commerce 

  8.2 Market challenges 

  8.2.1 Security and privacy concerns 

  8.2.2 Presence of counterfeit products 

  8.2.3 Increased online product returns 

  Exhibit 34: Impact of drivers and challenges 

  8.3 Market trends 

  8.3.1 Growing online sports apparel and footwear industry 

  8.3.2 Growing consumer demand for luxury bags 

  8.3.3 Adoption of social media marketing 

9. Vendor Landscape 

  9.1  Competitive scenario 

  9.2  Vendor landscape 

  Exhibit 35: Vendor Landscape 

  9.3  Landscape disruption 

  Exhibit 36: Landscape disruption 

  9.4  Industry risks 

  Exhibit 37: Industry risks 

10.  Vendor Analysis 

  10.1  Vendors covered 

  Exhibit 38: Vendors covered 

  10.2 Market positioning of vendors 

  Exhibit 39: Market positioning of vendors 

  10.3 Amazon.com Inc. 

  Exhibit 40: Amazon.com Inc. – Overview 

  Exhibit 41: Amazon.com Inc. – Business segments 

  Exhibit 42: Amazon.com Inc. – Key offerings 

  Exhibit 43: Amazon.com Inc. – Segment focus 

  10.4 Backcountry.com LLC 

  Exhibit 44: Backcountry.com LLC – Overview 

  Exhibit 45: Backcountry.com LLC – Product and service 

  Exhibit 46: Backcountry.com LLC – Key offerings 

  10.5 Best Buy Co. Inc. 

  Exhibit 47: Best Buy Co. Inc. – Overview 

  Exhibit 48: Best Buy Co. Inc. – Business segments 

  Exhibit 49: Best Buy Co. Inc. – Key offerings 

  Exhibit 50: Best Buy Co. Inc. – Segment focus 

  10.6 Macys Inc. 

  Exhibit 51: Macys Inc. – Overview 

  Exhibit 52: Macys Inc. – Product and service 

  Exhibit 53: Macys Inc. – Key offerings 

  10.7 Next Plc 

  Exhibit 54: Next Plc – Overview

  Exhibit 55: Next Plc – Business segments 

  Exhibit 56: Next Plc – Key offerings 

  Exhibit 57: Next Plc – Segment focus 

  10.8 Nike Inc.

  Exhibit 58: Nike Inc. – Overview 

  Exhibit 59: Nike Inc. – Business segments 

  Exhibit 60: Nike Inc. – Key offerings 

  Exhibit 61: Nike Inc. – Segment focus 

  10.9 The Gap Inc. 

  Exhibit 62: The Gap Inc. – Overview 

  Exhibit 63: The Gap Inc. – Business segments 

  Exhibit 64: The Gap Inc. – Key offerings

  Exhibit 65: The Gap Inc. – Segment focus 

  10.10 Victorias Secret Stores and Co. 

  Exhibit 66: Victorias Secret Stores and Co. – Overview 

  Exhibit 67: Victorias Secret Stores and Co. – Business segments 

  Exhibit 68: Victorias Secret Stores and Co. – Key offerings 

  Exhibit 69: Victorias Secret Stores and Co. – Segment focus 

  10.11 Walmart Inc. 

  Exhibit 70: Walmart Inc. – Overview 

  Exhibit 71: Walmart Inc. – Business segments 

  Exhibit 72: Walmart Inc. – Key offerings

  Exhibit 73: Walmart Inc. – Segment focus 

  10.12 Zalando SE 

  Exhibit 74: Zalando SE – Overview 

  Exhibit 75: Zalando SE – Product and service 

  Exhibit 76: Zalando SE – Key offerings 

11. Appendix 

  11.1 Scope of the report 

  11.1.1 Market definition  

  11.1.2 Objectives  

  11.1.3 Notes and caveats  

  11.2 Currency conversion rates for US$ 

  Exhibit 77: Currency conversion rates for US$  

  11.3 Research Methodology 

  Exhibit 78: Research Methodology  

  Exhibit 79: Validation techniques employed for market sizing  

  Exhibit 80: Information sources  

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