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Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board

Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources BoardIn 20+ meetings and engagements with legislative offices and key leaders at CARB, the association shared scientific expertise and best practices that advance sustainable innovation

Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board
FCA 2023 CA Advocacy Event

Pictures of Fragrance Creators’ members with various California Assembly Members, Senators, and staffers

From Jan. 20 through Jan. 24, 2023, Fragrance Creators Association (Fragrance Creators) members joined together in Sacramento, California, to share information that helps the state’s regulators and legislators advance policies that empower the fragrance value chain to accelerate sustainable innovation and meet evolving consumer needs. Over the course of three days, Fragrance Creators engaged with leadership at the California Air Resources Board (CARB) as well as California Assembly Members, Senators, and their staffs. Discussions included education on deeper technical science, as well as the important role of fragrance in industry stewardshipsustainability, and consumer education.

During the meeting with CARB staff on Jan. 20, Fragrance Creators highlighted the safety of and science behind fragrance ingredients, the essential role scent plays in various products, and the innovative ways the industry is working to protect the environment.  This meeting comes as the new CARB consumer product VOC amendments are beginning to come into effect. 

“Fragrance Creators has had a longstanding relationship with CARB built upon mutual respect and science-based conversations,” said Amanda Nguyen, Fragrance Creators’ Vice President of Government Affairs and Legal. “Through that, we have found much common ground.  As our members work to comply with the requirements of the VOC regulations and to communicate the challenges they pose, we are pleased to continue to strengthen our relationship. We extend our thanks to CARB staff for their time and look forward to working with them going forward.” 

On Jan. 23 and 24, Fragrance Creators members had over 20 engagements with Assembly Members, Senators, and their staffs, including a briefing for the staff of key policy committees including the Assembly Natural Resources Committee, the Assembly Environmental Safety and Toxic Materials Committee, and the Senate Environmental Quality Committee. These meetings centered around the kinds of policies that promote sustainable innovation in the fragrance industry and beyond. Fragrance Creators also leads a coalition comprised of industry stakeholders and while in California hosted a briefing of this coalition to strengthen communication and coordination amongst industry.     

“By meeting with legislators early in their legislative session, we are able to ensure they’re clear on the kinds of policies that will allow our industry to do its part to deliver more good for people and the planet,” said Farah K. Ahmed, Fragrance Creators’ President and CEO. “We will continue to leverage our network of over 1000 scientists and technical experts to educate key stakeholders in California, and beyond, throughout the year.” 


Fragrance Creators Association is the trade association representing the fragrance industry at large. The organization represents the majority of fragrance manufacturing in North America and provides comprehensive representation on an array of matters.  The association also represents fragrance-related interests along the value chain, which allows for better outcomes in advancing good for business and the public.  Fragrance Creators’ membership is diverse, including companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures.  Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. The association also produces The Fragrance Conservatorythe comprehensive digital resource for high-quality information about fragrance. Learn more about Fragrance Creators at—for people, perfume, and the planet.

Contact Information:

Katie Cross

[email protected]

Original Source:

Fragrance Creators Holds a Three-Day California Advocacy Event Engaging Members of the California Legislature and Air Resources Board

Guy Fieri is Bringing Flavortown to Life: Introducing Guy’s Flavortown Tailgate Presented by Cash App Big Game Sunday | Feb. 12, 2023, Glendale, Arizona

● An Interactive Food & Music Festival Featuring DIPLO and LOCASH With Performances Stagecoach
● Taking Place Directly Adjacent to State Farm Stadium Leading Into Kickoff, the Family-Friendly Event Will Welcome 10,000 Local and Visiting Fans for the Ultimate Tailgate Experience
● Fans Can Register for Free Tickets TickPick OR Purchase VIP Tickets Now

Guy Fieri is Bringing Flavortown to Life: Introducing Guy’s Flavortown Tailgate Presented by Cash App Big Game Sunday | Feb. 12, 2023, Glendale, Arizona
Guy’s Flavortown Tailgate Presented by Cash App

Big Game Sunday | Feb. 12, 2023, Glendale, Arizona

America’s favorite food personality and restaurateur is bringing Flavortown to Phoenix in partnership with Medium Rare. Guy Fieri’s Flavortown Tailgate presented by Cash App will pop up stadium-side on gameday, hosting the largest culinary event in town leading up to the championship kickoff. 

Part food festival, part music festival, Guy’s personally curated event will feature restaurant pop-ups, A Taste of Phoenix, tons of bars, a lot of tailgate fun, plus superstar musical performances from DIPLO and LOCASH. Best of all, the event is free, courtesy of TickPick, and family-friendly. Guy will invite the city of Phoenix and traveling football fans alike to join him outside of the Big Game on Sunday, Feb. 12, from 11:30 a.m.-4:30 p.m. MT for the tastiest event of the weekend. Registration for free General Admission Tickets powered by TickPick is now open. VIP Tickets and WYNN VIP Tables offer fans an elevated Flavortown experience and can be purchased now: An exclusive offering across the entire festival, Cash App Card holders will receive 25% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout.

Guy Fieri’s Flavortown Tailgate is poised to be one the world’s leading culinary experiences popping up each year at Big Game Weekend. This year, the event will take place at an unprecedented festival location directly adjacent to State Farm Stadium (9191 Cardinals Way). Expecting up to 10,000 guests, Guy’s culinary offering will include 10+ restaurant pop-ups, exclusive Guy Fieri-curated concepts, A Taste of Phoenix highlighting local restaurants, The Sprouts Butcher Shop, Guy’s Trashcan Nachos presented by Cash App, and so much more. To view the entire culinary lineup, please visit

“Flavortown is coming to Arizona for the big game. Everything you’d want in a music festival and a food festival combined to create the ultimate tailgate for 10,000. Killer food, plenty of drinks, Diplo, LOCASH … it doesn’t get much better than that. Let’s go!” Fieri says.  

Guy Fieri’s Flavortown VIP Clubhouse is the ultimate way for fans to enjoy Flavortown — VIP tickets offer free food and beverage curated by Guy, front-row views of the mainstage, and more. In addition, Guy is teaming up with Wynn Nightlife to bring the ultimate Las Vegas-style VIP experience to Guy’s Flavortown Tailgate. The Wynn VIP Table Deck will offer bottle-service tables with the very best views of the mainstage, Guy’s banging food delivered directly to your table, and A+ hospitality. This year, fans can also purchase access to the TickPick VIP Lounge within the VIP Mezzanine. The TickPick VIP Lounge will offer shared-table tickets with bottle service, an expedited entrance, TickPick swag and more.

With musical performances powered by Stagecoach, California’s Country Music Festival will curate the mainstage sounds featuring a special country set from Thomas Wesley presents: Diplo and LOCASH. Born Thomas Wesley Pentz, Diplo is one of the most dynamic forces in music today. He is legend on his own; a member of the now iconic Major Lazer, which most recently released Music Is The Weapon, its first album in five years; one-third of LSD, the psychedelic supergroup with Sia and Labrinth, whose debut album has been streamed over three billion times; and half of Silk City with Mark Ronson, whose Platinum-certified “Electricity” with Dua Lipa topped charts worldwide and won a Grammy Award for Best Dance Recording. The 10-time Grammy-nominated artist has worked closely with artists including Beyoncé, The Weeknd, Madonna and Bad Bunny; continues to helm his own long-running label Mad Decent; and tours the world over. In 2020, Diplo debuted his first country album, Thomas Wesley Chapter 1: Snake Oil — now certified Gold — and performed at Stagecoach. Joining Diplo is country music’s iconic duo LOCASH. Formerly known as LoCash Cowboys, LOCASH is an American country music duo consisting of vocalists Chris Lucas and Preston Brust. The duo has released three studio albums, charted three songs on the Billboard Hot Country Songs and 13 songs on the Country Airplay chart. The two-time CMT Music Award winners have continued to make history as a vocal duo with hits including “I Love This Life” and “One Big Country Song.”

Cash App is proud to present the first-ever rendition of Guy’s Flavortown Tailgate. As a brand dedicated to encouraging consumers to do more with their money, Cash App will continue to give back to its users at the Tailgate. Cash App Card holders will receive 25% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout. Furthermore, Tailgate fans that have used their Cash App Card at the tailgate will be able to redeem a free order of Guy’s Trashcan Nachos presented by Cash App by simply showing their receipt. Adjacent to the Guy’s Trashcan Nacho stand, Cash App will incorporate an oversized activation offering attendees comfortable seating, game-day face paint to help cheer on their favorite team, and complementary must-haves like sunscreen, koozies and more.  

Sprouts Farmers Market, Phoenix’s famed healthy grocer, is scoring a touchdown with its very own on-site Sprouts Butcher Shop. Featuring 100% Grass-fed Angus Steaks, pasture-raised in the U.S., this on-site butcher shop will satisfy the hunger of meat lovers everywhere. With a local southwest-curated menu, fans will be able to stop by the Sprouts Butcher Shop to sample some of Sprouts’ delectable bites that include 100% grass-fed angus beef in carne asada tacos with Sprouts creamy smoked serrano taco sauce. For fans in the Phoenix area, stop by Sprouts today for the chance to win guaranteed tickets to the Tailgate AND a meet-and-greet with the mayor of Flavortown himself. Visit to learn more.

It’s Tax Season! H&R Block, the company that is redefining the tax preparation industry, is enabling Guy’s Flavortown Tailgate fans to celebrate the tax season all Big Game weekend long. At the Tailgate, H&R Block invites guests to participate in the H&R Block Football Toss, featuring custom giveaways and more, where fans can test their football skills — right next to the Big Game stadium. Starting today, H&R Block, football, and food fans everywhere can apply for the chance to win airfare for two and VIP access to Guy’s Flavortown Tailgate to meet Guy Fieri, pick up signed swag, and taste the greatest tailgate treats of all time. To learn more, visit

For those looking for a boost of Essential Energy during Big Game Weekend, CELSIUS’ premium, better-for-you energy drink will be on-hand. As the official energy drink of Guy’s Flavortown Tailgate, CELSIUS will be integrated across the entire event for all guests to enjoy. CELSIUS will also produce a football-themed lounge featuring its all-new Lemon Lime flavor, seating, photo moments, and more. 

Going to the Big Game? Buy no-fee game tickets on TickPick to get HELLAVA Savings and guarantee yourself a FREE General Admission ticket to Guy’s Flavortown Tailgate. TickPick, the original no-fee ticket site that guarantees the best prices on tickets to live events and the official ticket partner of Guy’s Flavortown Tailgate, is the brand powering FREE access to Big Game Weekend’s largest culinary event ever. To learn more about this exclusive offer, visit

Rémy Martin: Since 1724, the House of Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. During Big Game Weekend, Rémy Martin will debut its first national advertisement during the first quarter of the Big Game — highlighting how teamwork and the pursuit of excellence drive us forward through a never-before-seen lens for the brand.

As a proud partner of the first-ever Guy’s Flavortown Tailgate, Arizona IV Medics is excited to offer on-site treatments by licensed medical professionals to guests at the tailgate. Our services, including IVs and B12 shots, help keep fans feeling their best during Big Game Weekend. To learn more about our mobile IV therapy services, please visit our website at

KickStand Cocktails, the only canned cocktail dedicated to spice, is bringing the heat to Flavortown. Featuring custom KickStand bars on-site, fans will have the opportunity to experience KickStand’s four CRUSHABLE™ flavors — Roasted Jalapeño Cucumber, Smashed Raspberry Serrano, Charred Pineapple Poblano and Torched Peach Chipotle, ranging from mild, medium and hot.

The incredible VIZIO Bus is making its next stop in Flavortown. Fully equipped with VIZIO’s newest TVs and sound bars, and a sneak peek at VIZIO’s latest big announcement, guests can visit the bus to cool down, capture content in an amazing setting, and enjoy the innovation of VIZIO. If you can’t make it to Flavortown, check out the Fork & Flight Channel on VIZIO’s WatchFree+ streaming service for around-the-clock shows and features for foodies. 

Santo Tequila, certified additive-free and made from the finest 100% Blue Weber Agave from the highlands of Jalisco, Mexico, is proud to feature its signature spirit at Guy’s Flavortown Tailgate. Founded by Sammy Hagar and Guy Fieri himself, this premium tequila will be served in three different award-winning expressions on-site at the Tailgate: Blanco, Reposado and Mezquila — a one-of-a kind mezcal/tequila blend.

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About Guy’s Flavortown Tailgate

The inaugural Guy’s Flavortown Tailgate kicks off Big Game Weekend 2023 at an unprecedented location within kicking distance of the championship game. Part food, part music festival, the free and family-friendly event was designed to celebrate the local flavors of the host city and is poised to be the largest tailgating event in history. Hosted by America’s favorite restaurateur, New York Times Best Selling Author, Emmy Award-winning TV host, and one of the most influential culinary stars to date, the one-of-a-kind event is open to 10,000 locals and football fans visiting for the Big Game. Guy’s Flavortown Tailgate is produced in partnership with Medium Rare. Guy’s lauded production company Knuckle Sandwich and Medium Rare previously produced Guy’s Restaurant Reboot, a virtual live-stream benefiting the hospitality industry during the early months of the COVID-19 pandemic in 2020.

About Medium Rare 

Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties, including Shaquille O’Neal’s Fun House, Daymond John’s Black Entrepreneurs Day, Guy Fieri’s Restaurant Reboot, The Sports Illustrated Awards, Rob Gronkowski’s Gronk Beach, and more. Creating and executing iconic IP and events that draw in millions of views and fans from around the world, Medium Rare also reaps industry accolades. Recognized with six Webby Awards, Medium Rare founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. Industry innovators, the team has overseen successful launches and NFT campaigns for groups including The Golden State Warriors and the Preakness Stakes, shattering sales records in each category. The group’s world-class production is balanced by its growing management division, overseeing careers, tours, and partnership deals for some of the most celebrated artists and athletes, including Gordo (formerly DJ Carnage), DJ Diesel aka SHAQ and Rob Gronkowski. For more info, visit

About Stagecoach

Stagecoach, produced by Goldenvoice and now in its 15th year, is the world’s premier country music festival. The three-day event held at the Empire Polo Club in Indio, California, features a staggering mix of the genre’s biggest stars and its hottest rising acts. Named “Best Country Festival” by Billboard, Stagecoach is the bucket-list country music festival for both artists and fans alike. Past headliners have included Garth Brooks, Kenny Chesney, Eric Church, Miranda Lambert, Tim McGraw, and Carrie Underwood, alongside many others. Additional activations on-site have included fan-favorite Guy Fieri’s Stagecoach Smokehouse, Compton Cowboys, Nikki Lane’s exclusive Stage Stop Marketplace and the Honky Tonk Dance Hall. Tickets and more information can be found at

Contact Information:

Amanda Brocato

RMG, SVP of Corporate Strategies & Events

[email protected]


Original Source:

Guy Fieri is Bringing Flavortown to Life: Introducing Guy’s Flavortown Tailgate Presented by Cash App Big Game Sunday | Feb. 12, 2023, Glendale, Arizona

The National Children’s Chorus (NCC) Launches Opera Division and New VAIL OPERA CAMP Initiative Under the Leadership of Artistic Director Luke McEndarfer

NCC Appoints Johnathan McCullough as Opera Program Director and Dylan F. Thomas as Opera Program Coordinator

The National Children’s Chorus (NCC) Launches Opera Division and New VAIL OPERA CAMP Initiative Under the Leadership of Artistic Director Luke McEndarfer
National Children’s Chorus

National Children’s Chorus

The GRAMMY® Award-winning National Children’s Chorus is teaming up with its newly appointed Opera Program Director, GRAMMY®-nominated Johnathan McCullough, to launch the organization’s new VAIL OPERA CAMP initiative and Opera Vocal Studies program. 

The VAIL OPERA CAMP is an all-encompassing program where the next generation of singers, directors, conductors, stage managers, and designers can go to hone their skills with guidance from faculty and guest artists working at opera houses around the world. This season, the NCC is opening enrollment to grade school and high school students across the country and is actively looking to recruit young artists interested in opera for summer 2023.

This August, all participants will convene in Vail, Colorado, to mount a fully staged opera and learn opera history, stagecraft, design, and acting. The opera camp will offer fellowships in directing/stage management and artistic conducting, building a unique opera company for youth where students ages 10-18 will be able to gain practical experience that can be powerful for their futures as they continue studies in higher education. 

For more information about VAIL OPERA CAMP and to set up an audition, please visit or scan the QR code ( Scholarship opportunities are available for all families who qualify. Enrollment is open through April 1, 2023. 

In addition to directing NCC’s VAIL OPERA CAMP, McCullough and Dylan F. Thomas (Opera Coordinator) will hold courses throughout the year for NCC members, covering a variety of topics, including opera history, acting, performance, and audition techniques. 

“It is an honor to appoint GRAMMY® Award-nominee Johnathan McCullough to lead this exciting new program. He is a distinguished NCC alumnus and looks forward to rejoining the organization — this time as a Program Director,” said Luke McEndarfer, Artistic Director and CEO.

The opera presented for summer 2023 will be “The Tinker of Tivoli, an original opera pastiche drawn from the works of Gioachino Rossini, including “The Barber of Seville” and “Cinderella. The storyline is adapted from the Grimm Brothers’ tale “The Gallant Tailor,” by Michael Jacobsen. 

The performance will be presented at the AVON Performance Pavilion at the base of the Rocky Mountains on the evening of Aug. 11. The event is free and open to the general public. It will be directed by Johnathan McCullough and conducted by Maestro Allan Laiño. 

“I’m very excited to step into this new role directing the opera program of the very chorus that started my love for singing. The NCC is where I was first introduced to classical music, which then led me to pursue my first role with Los Angeles Opera’s Opera Camp. There, I discovered my passion for opera, which led to a professional career,” said McCullough. “I’m truly thrilled to build an unparalleled resource where students can choose to train in multiple areas of operatic disciplines. I’m also honored to have Dylan F. Thomas, a brilliant director, educator and co-founder of Valley Opera & Performing Arts, on staff throughout the year, leading acting classes for our students in his new role as Opera Program Coordinator.”

To access high-definition photos that are freely available for distribution across all media platforms, please refer to this link:

About National Children’s Chorus:

The GRAMMY® Award-winning National Children’s Chorus, under the leadership of Artistic Director Luke McEndarfer and Associate Artistic Director Dr. Pamela Blackstone, has quickly become one of the world’s leading children’s choirs. Among the most exciting and fastest-growing music institutions for youth in the nation, the chorus provides its unparalleled training to talented singers locally and abroad, with more than 35 choirs and 1,000 students based in the chapter cities of Los Angeles, New York City, Washington, D.C., San Francisco, Austin, Dallas and Boston. Now in its second decade, the NCC’s groundbreaking Season 2022/23, entitled Resounding Voices, expands on the chorus’ recent success, featuring an array of special projects, demonstrating the organization’s firm commitment to eclectic programming, new music, world culture and extraordinary collaborations.

About Luke McEndarfer: 

Luke McEndarfer is a GRAMMY® Award-winning American conductor and one of the most compelling forces in the choral world today, with a dynamic career shaped by ambitious innovation, artistic creativity and musical excellence. Currently, he serves as Artistic Director, President and CEO of the National Children’s Chorus, one of the fastest-growing and most successful youth arts organizations in the United States. His conducting collaborations include work with the Los Angeles Philharmonic, American Youth Symphony, Los Angeles Master Chorale, Los Angeles Opera Company, New York City Master Chorale, Musica Angelica Baroque Orchestra, the Joffrey Ballet, Opera Parallèle, Kronos String Quartet, and Stephen Petronio Dance Company. Over the years, he has prepared choruses and soloists for Gustavo Dudamel, Grant Gershon, James Conlon, Stephen Layton, David Alan Miller, Ibrahim Maalouf, John Rutter, Helmuth Rilling, David Willcocks, Eric Whitacre and the late Paul Salamunovich, among others. To date, his premiere conducting performances include music by Morten Lauridsen, Sharon Farber, James Wright, Stephen Cohn, Thomas Hewitt Jones, Daniel Brewbaker, Sage Lewis, Shawn Kirchner, Paul Gibson, Rufus Wainwright, and Nico Muhly. Visit

About Johnathan McCullough: 

GRAMMY®-nominated baritone and director Johnathan McCullough recently premiered his production of David T. Little’s Soldier Songs produced by Opera Philadelphia, which was nominated for an International Opera Award and won the Artistic Creation Prize at the inaugural Opera America Awards for Digital Excellence. The film is currently streaming on the Opera Philadelphia Channel and Marquee TV. He will make his Canadian directing debut this season with the Atelier Lyrique of Opéra de Montréal in a program entitled Emily, centered around works written by Emily Dickinson, co-created by conductor and pianist Christopher Allen. 

He has sung leading roles at Opera Philadelphia, Komische Oper Berlin, English National Opera, Opéra de Lausanne, Portland Opera, Wolf Trap Opera, Opera Theatre of Saint Louis and many more. McCullough was selected by Renée Fleming to participate in the Weill Institute Song Studio at Carnegie Hall where he has also performed in concert. Upcoming singing engagements include Carnegie Hall Citywide Series recital with pianist Carol Wong; the baritone soloist in Britten’s “War Requiem at Walt Disney Concert Hall with the National Children’s Chorus and American Youth Symphony; and appearances in leading roles with Pittsburgh Opera, Boise Philharmonic, and Opera Philadelphia. 

He holds a B.M., M.M., and Artist Diploma from the Curtis Institute of Music and has been engaged as a guest speaker with institutions including Yale, Curtis, UCLA, Mannes Opera, Young Arts: The National Foundation for the Advancement of the Arts, and Pacific Opera Victoria. As a director, McCullough’s work has been noted by The New York Times as “a pacesetter for cinematic opera.” Visit

About Dylan F. Thomas: 

Dylan F. Thomas is the co-founder and Principal Stage Director of Valley Opera & Performing Arts, currently in its 17th season in Los Angeles’ San Fernando Valley, where he has directed full productions of numerous operas, musicals, and concerts. Over the years, he has directed several family productions for the Pacific Symphony and Opera Pacific, where he also acted as both Resident Outreach Director and Education Stage Director, as well as Program Director for Opera Pacific’s Opera Camp. Metropolitan Opera soprano Ana Maria Martinez described Dylan F. Thomas as an artist who “thinks out of the box in an intriguing and captivating way … an inspiring director and mentor, particularly for young artists.” Visit

Contact Information:

Jennifer Buonantony

PR Contact for National Children’s Chorus

[email protected]


Original Source:

The National Children’s Chorus (NCC) Launches Opera Division and New VAIL OPERA CAMP Initiative Under the Leadership of Artistic Director Luke McEndarfer

Revolutionary Augmented Reality Concert Experience Unveiled by tagSpace for Upcoming TV Series ‘Melody’

‘Melody’ Takes the Stage in the Mixed-Reality Metaverse

Revolutionary Augmented Reality Concert Experience Unveiled by tagSpace for Upcoming TV Series ‘Melody’
Melody Augmented Reality Concert Experience

Melody and Layla Avatars on Augmented Reality Stage

Australian tech company tagSpace will support Warner Music Group and Trinity Entertainment in the upcoming release of the Spanish-language, young adult musical series Melody,” premiering Feb. 22, 2023, on Amazon Prime.

Melody is a cross-collaboration between Warner Music Entertainment, Warner Chappell Music, Warner Music Latina, and Trinity Entertainment.

Presenting at the show’s launch event at Content Americas in Miami, tagSpace CEO and founder Paul Martin will demonstrate how Augmented Reality (AR) is changing the way in which we consume digital content and promote entertainment properties through immersive experiences that play out in real-world environments. 

Within the tagSpace mobile app, fans will experience a front-row seat at a Melody concert, with 3D digital-scanned avatars of the show’s stars Melody and Layla performing their duet “Without You.” Free to download and available worldwide, the Melody Augmented Reality zone will be part of a social media campaign that encourages fans to interact, film and share their Melody concert experience with their friends. Prizes for the best entries will be awarded by the show’s sponsors, Gibson and Epiphone.

Paul Martin, tagSpace’s founder and CEO, said, “As leaders in location-based AR, we have enabled dozens of use-cases around the world; we have helped people find each other, their cars, food & beverage and merchandise at music festivals and sports events; we have given people self-guided tourism experiences; and powered city-wide scavenger hunts. This Melody Augmented Reality show is a new experience in our real-world metaverse, which will be live and available simultaneously at spaces all across the planet. We are excited to see the locations that users choose to capture their unique Melody Augmented Reality experiences. That’s one of the unique advantages of AR vs VR — that the same content can look and feel completely different depending on where it is experienced in the real world.”

“As with everything, we have to stay in touch with the world, and my kids remind me of this every day. The way we understand and digest content — it’s so dramatically different now. With tagSpace, we’re creating dynamic and innovative augmented reality experiences that allow us to speak to this new generation, and help us reach new, younger audiences in truly fascinating ways,” remarks Jose Luis Pagan, Melody show creator and producer.

The tagSpace App is available to download on both Apple Store and Google Play via this link:

About tagSpace 

tagSpace Pty Ltd. ( is a technology start-up composed of video-game industry veterans and founded by CEO Paul Martin, who was responsible for delivering video game engine technologies to companies such as Electronic Arts, Microsoft, Sony and Capcom. tagSpace provides a mixed-reality, location-based platform for creating interactive, social experiences running on mobile and wearable hardware, bringing the digital metaverse to the real world. 

About Melody

Warner Music Entertainment, Warner Chappell Music, Warner Music Latina, and Trinity Entertainment present Melody, a 13-episode Spanish-language, young adult musical series, premiering Feb. 22, 2023, on Amazon Prime. Melody, sponsored by Gibson Guitar Brands and shot in both Miami and Buenos Aires, is a coming-of-age, young adult dramedy inspired by the real-life stories of Yas Gagliardi and Sarah Lenore as emerging, successful recording artists. 


Photos and Videos available to download at


@tagspace_co — Instagram

@tagSpaceCo — Twitter

@tagspace — TikTok

@tagspace3809 — YouTube

Contact Information:

Pip Moore


[email protected]


Original Source:

Revolutionary Augmented Reality Concert Experience Unveiled by tagSpace for Upcoming TV Series ‘Melody’