NEW YORK, March 13, 2023 /PRNewswire/ — The online children and maternity apparel market size in MENA is estimated to grow by USD 886.26 million from 2021 to 2026, according to Technavio. The market is estimated to grow at a CAGR of 5.55% during the forecast period. The report provides a detailed analysis of the competitive landscape and offers information on the products offered by key vendors including BABY SHOP LLC, Carters Inc., Lebelik, Mothercare Plc, Mums and Bumps, Next Plc, Nike Inc., PUNTO FA SL, Spring Maternity, and The Gap Inc. For more insights into market size (2022 to 2026) – Request a sample report
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Online Childrens and Maternity Apparel Market In MENA – Vendor Analysis
Some of the key vendors covered in the report include:
- BABY SHOP LLC – The company offers Love Mum Graphic Print Maternity T-shirt with Short Sleeves, Love Mum Maternity Dress with Pleated Flair and Sheer Top, and Love Mum Maternity Longline Cardigan with Pockets.
- Carters Inc. – The company offers children and maternity apparel brands such as Little Planet and Skip Hop.
- Lebelik – The company offers children and maternity apparel such as ming shorts, cargo pants, dresses, and tops.
- Mothercare Plc – The company offers clothing for infants and children from the ages of 0-8 years and up to 10 years in some international markets. It also includes maternity apparel, featuring functionality and comfort.
Online Childrens and Maternity Apparel Market In MENA – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on price (mass category, mid-range category, premium category, and ultra-premium category), age group (toddlers, infants, rest of children, and maternity), geography (Saudi Arabia, UAE, Egypt, Iran, and Rest of MENA), and application (children apparel and maternity apparel).
- The market growth in the mass category segment will be significant during the forecast period. The increase in internet penetration and the rise in the number of smartphone users have created significant opportunities for vendors operating in the segment. The segment is driven by the increasing demand for a wide variety of children’s and maternity apparel and the expansion of middle-income households in MENA.
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Online Childrens and Maternity Apparel Market In MENA – Market Dynamics
Key growth driver
- The market is driven by increasing product awareness among consumers.
- The awareness of children and maternity wear is increasing among women.
- Advertisements through television, digital, and social media have influenced the purchasing decisions of women.
- Several market players are spending on advertisements with the help of maternity modeling to create a better connection with pregnant women.
- Vendors are also publishing several articles in magazines about lifestyle, baby care, and other maternity-related information to influence purchasing decisions.
- As a result of these factors, the demand for children and maternity apparel is increasing in MENA.
Key trend influencing growth
- The increasing demand for eco-friendly, high-quality, comfortable, and stylish maternity clothing is the key trend in the market.
- Customers are becoming more conscious of the use of materials in their clothes.
- They are exhibiting increased demand for eco-friendly maternity clothes that use organic materials, such as organic cotton and recycled polyamide.
- To cater to this demand, market players are increasing the use of sustainable materials to make children and maternity apparel.
- This trend will positively influence the growth of the market during the forecast period.
Major challenge hindering growth
- The high overhead costs for online retailers are identified as the major challenge in the market.
- Logistical complications such as delays in the delivery of products, unorganized routing, and lack of proper postal addresses increase the overhead cost for online retailers.
- In addition, the lack of quality delivery services leads to reduced brand value, which consequently affects the profit margins.
- Such factors are challenging the growth of the market players.
Get more insights on Market Drivers, Trends, & Challenges in the market – Request a Sample Report!
What are the key data covered in this online childrens and maternity apparel market in the MENA report
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the online childrens and maternity apparel market in MENA between 2022 and 2026
- Precise estimation of the size of the online childrens and maternity apparel market in MENA and its contribution to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the online childrens and maternity apparel market across MENA
- A thorough analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of online childrens and maternity apparel market vendors in MENA
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Online Childrens and Maternity Apparel Market in MENA Scope | |
Report Coverage | Details |
Base year | 2021 |
Forecast period | 2022-2026 |
Growth momentum & CAGR | Accelerate at a CAGR of 5.55% |
Market growth 2022-2026 | USD 886.26 million |
Market structure | Fragmented |
YoY growth 2022-2023 (%) | 4.19 |
Competitive landscape | Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled | BABY SHOP LLC, Carters Inc., Lebelik, Mothercare Plc, Mums and Bumps, Next Plc, Nike Inc., PUNTO FA SL, Spring Maternity, and The Gap Inc. |
Market dynamics | Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Browse through Technavio’s Consumer Discretionary Market Reports
Table of contents:
1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
2.2: Market Characteristics
Exhibit 02: Market Characteristics
2.2 Value chain analysis
Exhibit 03: Value Chain Analysis: Internet and direct marketing retail
2.2.1 Input
2.2.2 Inbound logistics
2.2.3 Operations
2.2.4 Outbound logistics
2.2.5 Marketing and sales
2.2.6 Service
2.2.7 Marketing and sales
2.2.7 Support activities
2.2.8 Innovation
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 – 2025
Exhibit 06: – Market size and forecast 2020 – 2025 ($ million)
Exhibit 07: market: Year-over-year growth 2020 – 2025 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition – Five forces 2020
5. Market Segmentation by Application
5.1 Market segments
The segments covered in this chapter are:
- Children apparel
- Maternity apparel
Exhibit 15: Application – Market share 2020-2025 (%)
5.2 Comparison by Application
Exhibit 16: Comparison by Application
5.3 Children apparel – Market size and forecast 2020-2025
Exhibit 17: Children apparel – Market size and forecast 2020-2025 ($ million)
5.3.1 Tops
5.3.2 Bottoms
5.3.3 Dresses
5.3.4 Others
Exhibit 18: Children apparel – Year-over-year growth 2020-2025 (%)
5.4 Maternity apparel – Market size and forecast 2020-2025
Exhibit 19: Maternity apparel – Market size and forecast 2020-2025 ($ million)
5.4.1 Tops
5.4.2 Bottoms
5.4.3 Innerwear and intimate wear
5.4.4 Dresses
5.4.5 Others
Exhibit 20: Maternity apparel – Year-over-year growth 2020-2025 (%)
5.5 Market opportunity by Application
Exhibit 21: Market opportunity by Application
6. Market Segmentation by Price
6.1 Market segments
The segments covered in this chapter are:
- Mass-category
- Mid-range category
- Premium category
- Ultra-premium category
Exhibit 22: Price – Market share 2020-2025 (%)
6.2 Comparison by Price
Exhibit 23: Comparison by Price
6.3 Mass-category – Market size and forecast 2020-2025
Exhibit 24: Mass-category – Market size and forecast 2020-2025 ($ million)
Exhibit 25: Mass-category – Year-over-year growth 2020-2025 (%)
6.4 Mid-range category – Market size and forecast 2020-2025
Exhibit 26: Mid-range category – Market size and forecast 2020-2025 ($ million)
Exhibit 27: Mid-range category – Year-over-year growth 2020-2025 (%)
6.5 Premium category – Market size and forecast 2020-2025
Exhibit 28: Premium category – Market size and forecast 2020-2025 ($ million)
Exhibit 29: Premium category – Year-over-year growth 2020-2025 (%)
6.6 Ultra-premium category – Market size and forecast 2020-2025
Exhibit 30: Ultra-premium category – Market size and forecast 2020-2025 ($ million)
Exhibit 31: Ultra-premium category – Year-over-year growth 2020-2025 (%)
6.7 Market opportunity by Price
Exhibit 32: Market opportunity by Price
7. Market Segmentation by Age group
7.1 Market segments
The segments covered in this chapter are:
- Toddlers
- Infants
- Rest of the children
- Maternity
Exhibit 33: Age group – Market share 2020-2025 (%)
7.2 Comparison by Age group
Exhibit 34: Comparison by Age group
7.3 Toddlers – Market size and forecast 2020-2025
Exhibit 35: Toddlers – Market size and forecast 2020-2025 ($ million)
7.3.1 Toddler boys
7.3.2 Toddler girls
Exhibit 36: Toddlers – Year-over-year growth 2020-2025 (%)
7.4 Infants – Market size and forecast 2020-2025
Exhibit 37: Infants – Market size and forecast 2020-2025 ($ million)
7.4.1 Baby boy
7.4.2 Baby girl
Exhibit 38: Infants – Year-over-year growth 2020-2025 (%)
7.5 Rest of the children – Market size and forecast 2020-2025
Exhibit 39: Rest of the children- Market size and forecast 2020-2025 ($ million)
7.5.1 Boys
7.5.2 Girls
Exhibit 40: Rest of the children – Year-over-year growth 2020-2025 (%)
Exhibit 41: Maternity – Market size and forecast 2020-2025 ($ million)
Exhibit 42: Maternity – Year-over-year growth 2020-2025 (%)
Market opportunity by Age group
Exhibit 43: Market opportunity by Age group
8. Customer landscape
8.1 Customer landscape
Exhibit 44: Customer landscape
9. Geographic Landscape
9.1 Geographic segmentation
Exhibit 45: Market share by geography 2020-2025 (%)
9.2 Geographic comparison
Exhibit 46: Geographic comparison
9.3 Saudi Arabia – Market size and forecast 2020-2025
Exhibit 47: Saudi Arabia – Market size and forecast 2020-2025 ($ million)
Exhibit 48: Saudi Arabia – Year-over-year growth 2020-2025 (%)
9.4 Egypt (Arab Republic of Egypt) – Market size and forecast 2020-2025
Exhibit 49: Egypt (Arab Republic of Egypt) – Market size and forecast 2020-2025 ($ million)
Exhibit 50: Egypt (Arab Republic of Egypt) – Year-over-year growth 2020-2025 (%)
9.5 UAE – Market size and forecast 2020-2025
Exhibit 51: UAE – Market size and forecast 2020-2025 ($ million)
Exhibit 52: UAE – Year-over-year growth 2020-2025 (%)
9.6 Iran (Islamic Republic of Iran) – Market size and forecast 2020-2025
Exhibit 53: Iran (Islamic Republic of Iran) – Market size and forecast 2020-2025 ($ million)
Exhibit 54: Iran (Islamic Republic of Iran) – Year-over-year growth 2020-2025 (%)
9.7 Rest of MEA – Market size and forecast 2020-2025
Exhibit 55: Rest of MEA – Market size and forecast 2020-2025 ($ million)
9.7.1 Algeria
9.7.2 Israel
Exhibit 56: Rest of MEA – Year-over-year growth 2020-2025 (%)
9.8 Market opportunity by geography
Exhibit 57: Market opportunity by geography ($ million)
10. Drivers, Challenges, and Trends
10.1 Market drivers
10.1.1 Increasing product awareness
10.1.2 Rise in growth opportunities in developing markets
10.1.3 Growth of e-commerce industry
10.2 Market challenges
10.2.1 High overhead costs for online retailers
10.2.2 Lack of advertising, marketing, and promotional campaigns
10.2.3 Order or size mismatch, poor customer care service, and return policy
Exhibit 58: Impact of drivers and challenges
10.3 Market trends
10.3.1 Increasing demand for eco-friendly, high-quality, comfortable, and stylish maternity clothing
10.3.2 Availability of top brands online and preference for omnichannel retail
10.3.3 Product differentiation and personalization
10. Vendor Landscape
10.1 Competitive scenario
10.2 Vendor landscape
Exhibit 40: Vendor Landscape
10.3 Landscape disruption
Exhibit 41: Landscape disruption
10.4 Industry risks
Exhibit 42: Industry risks
11. Vendor Analysis
11.1 Vendors covered
Exhibit 43: Vendors covered
10.2 Market positioning of vendors
Exhibit 63: Market positioning of vendors
12.3 Alibaba Group Holding Ltd.
Exhibit 64: Alibaba Group Holding Ltd. – Overview
Exhibit 65: Alibaba Group Holding Ltd. – Business segments
Exhibit 66: Alibaba Group Holding Ltd. – Key news
Exhibit 67: Alibaba Group Holding Ltd. – Key offerings
Exhibit 68: Alibaba Group Holding Ltd. – Segment focus
12.4 Amazon.com Inc.
Exhibit 69: Amazon.com Inc. – Overview
Exhibit 70: Amazon.com Inc. – Business segments
Exhibit 71: Amazon.com Inc. – Key news
Exhibit 72: Amazon.com Inc. – Key offerings
Exhibit 73: Amazon.com Inc. – Segment focus
12.5 Carters Inc.
Exhibit 74: Carters Inc. – Overview
Exhibit 75: Carters Inc. – Business segments
Exhibit 76: Carters Inc. – Key offerings
Exhibit 77: Carters Inc. – Segment focus
12.6 eBay Inc.
Exhibit 78: eBay Inc. – Overview
Exhibit 79: eBay Inc. – Business segments
Exhibit 80: eBay Inc.– Key news
Exhibit 81: eBay Inc.- Key offerings
Exhibit 82: eBay Inc. – Segment focus
12.7 Jumia Technologies AG
Exhibit 83: Jumia Technologies AG – Overview
Exhibit 84: Jumia Technologies AG – Product and service
Exhibit 85: Jumia Technologies AG – Key news
Exhibit 86: Jumia Technologies AG – Key offerings
12.8 Namshi General Trading LLC
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SOURCE Technavio
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The post MENA Online children and maternity apparel market size is set to grow by USD 886.26 million from 2021 to 2026; BABY SHOP LLC, Carters Inc., among top vendors – Technavio first appeared on TREND MAG.
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