The luxury retailer increases points of distribution as the Italian fashion house unveils a new dawn for the brand
DALLAS, March 13, 2023 /PRNewswire/ — Neiman Marcus, in partnership with Ferragamo, announces the addition of the women’s ready-to-wear category concurrently with the luxury fashion house’s debut collection from new Creative Director Maximilian Davis.
A testament to the strength of Neiman Marcus’ brand partner relationships, Ferragamo will activate in-store moments, customer experiences and offer exclusive product to Revolutionize Luxury Experiences for the Neiman’s customer. Seven stores across the country will host pop-up installations and feature store windows and visual displays that bring Ferragamo’s new and unmistakable red Pantone color across varying interpretations. The shoppable installations showcase items in vitrines, which are filled with sand dyed in Ferragamo red.
“Our customers come to us for extraordinary experiences, and we are excited to partner with Ferragamo on this unique expression of their brand that comes to life through activations and exclusive product offerings as part of our strategy,” says Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. “As a global leader in the luxury industry, Ferragamo is one of our longstanding brand partners and it’s exciting to see Maximilan’s new creative direction for the house. We believe our customers will be instantly drawn to this playful and elegant collection across multiple categories, including the launch of women’s ready-to-wear.”
The relationship between Neiman Marcus and Ferragamo dates back over 50 years. Through the category expansion, Neiman Marcus will have six exclusive men’s and women’s looks from the Spring/Summer 23 collection, and a selection of wholesale exclusive handbags.
“We have an incredible history with Neiman Marcus,” says Daniella Vitale, CEO Americas. “Our founder, Salvatore Ferragamo won the Neiman Marcus Award in 1947, followed by his daughter Fiamma Ferragamo in 1967. They have long held a unique position in luxury with a loyal client and excellent customer service. With deep roots between us, we are thrilled to partner with Neiman Marcus in a way that brings Ferragamo into the future and is reflective of the brand’s new modern look under the creative direction of Maximilian Davis.”
Davis’ debut collection shows his fresh vision for the house, which recontextualizes–for the modern era–Ferragamo’s longstanding relationship with Hollywood. The collection is imbued with an atmosphere of ease and sensuality, thematically tying the idea of a sunrise’s symbolic clean slate to a sunset’s glowing familiarity.
“The sand relates to Ferragamo, to Hollywood, to the ocean – but also to me, and to my own DNA,” explains Davis. “To what the sea means to Caribbean culture: a place where you can go to reflect and feel at one. I wanted to show that perspective, but now through the Ferragamo lens.”
The collection is now available in select stores across the country and online at NeimanMarcus.com. Neiman Marcus customers can discover exclusive access, world-class service, one-of-a-kind experiences both online and in person, and explore private shopping appointments with expert style advisors.
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ABOUT NEIMAN MARCUS:
Neiman Marcus is a Dallas-based luxury retailer, providing customers access to exclusive and emerging brands, anticipatory service, and unique experiences since 1907. Each day, Neiman Marcus connects with customers worldwide while delighting them with exceptional experiences across a 36-store presence in the U.S., one of the largest U.S. e-commerce luxury platforms, and industry-leading remote selling and personalization technology. From delectable dining and indulgent beauty services to bespoke experiences and exclusive products, there is something for everyone. To keep up with the latest news and events at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube, and Twitter.
Neiman Marcus Group is a relationship business that leads with love in everything we do for our customers, associates, brand partners, and communities. Our legacy of innovating and our culture of Belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world’s most desirable brand partners, we’re delivering exceptional products and intelligent services, enabled by our investments in data and technology. Through the expertise of our 10,000+ associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. Our flagship brands include Neiman Marcus and Bergdorf Goodman. For more information, visit neimanmarcusgroup.com.
Founded in Florence in 1927, FERRAGAMO is a global leader in luxury. From its origins to today, FERRAGAMO has stayed true to its core values: the dedication to Italian craftmanship, quality and innovation.
In March 2022, FERRAGAMO began its journey of reinvention by appointing Maximilian Davis as Creative Director. Davis, while staying true to FERRAGAMO’s rich and profound heritage, has opened a fresh conversation of luxury blends contemporary. An impactful logo was introduced to coincide with this new chapter.
Davis’s debut collection for Spring/Summer 2023 introduced a new Pantone Red which codified FERRAGAMO’s iconic hue and unveiled a new dawn for FERRAGAMO by paying tribute to the brands legacy and Hollywood history.
SOURCE Neiman Marcus
Originally published at https://www.prnewswire.com/news-releases/neiman-marcus-expands-to-new-categories-offering-exclusive-product-and-in-store-activations-with-ferragamo-for-luxury-customers-301770295.html
Some images courtesy of https://pixabay.com